In New Role, Caporoso to Lead Team Whistle’s Overall Strategy

NEW YORK –(February 2, 2022) –Team Whistle, the global sports and entertainment media company today announced Joe Caporoso as President. In his new role, he will help shape and lead the organization's overall strategy for its media and agency divisions. His expanded position comes on the heels of Whistle’s O&O hitting 7 billion views with branded renewals across originals increasing 100% from 2020 to 2021. Caporoso will be responsible for the company’s business strategy, performance, and partnerships. He will continue to report to Michael Cohen, CEO of Team Whistle.

“Team Whistle is seeing continued viewership and engagement growth with branded deals and agency partnerships also on the rise. Joe has been committed to growing the Whistle brand for the last nine years starting as a cross platform editor and rising through the ranks,” said Michael Cohen, CEO of Team Whistle. “He has been paramount to our continued growth and success, and is a trusted leader for our team. I am thrilled to see him so deservingly expand his role.”

"Team Whistle has been my home for almost ten years. It has been an incredible journey seeing the evolving stages of the organization while growing alongside it,” said Joe Caporoso. “I am humbled and excited to take on the role as President and continue leading our growing, talented team into the future and deliver for our partners”

Caporoso has over 14 years of digital experience, with nearly a decade at Team Whistle cementing their role as a trusted sports and entertainment media publisher that produces uplifting relatable content for a Gen Z and Millennial audience. Caporoso most recently served as the EVP of Media at Team Whistle where he led the creation of positive, relatable sports and entertainment content across YouTube, Instagram, Snapchat, Twitter, TikTok, Facebook and the company’s linear network, Whistle TV. Its growing library of original titles include: ‘No Days Off’, ‘Days Off’, ‘My Hustle’, ‘Meet the Pets,’ ‘Cheat Day,’ ‘Dunk League,’ ‘Double Duty,’ ‘Reload My Room’ ‘I Could Do That’’ and more. Prior to that he served as VP of Content and Social Media. He started with the company in 2013 as a Cross Platform Editor. He began his career at United Way before moving to Patch/AOL and then to Team Whistle. He currently resides in Hoboken with his wife and two kids.

Joe Caporoso’s headshot can be found here.

About Team Whistle:

Team Whistle is a sports and entertainment media company built to engage and activate today’s fans worldwide through positive and relatable content, wherever and however they want it. Team Whistle is a pioneer in the data-driven creation and distribution of positive and relatable content in sports and entertainment for young audiences globally. Team Whistle's proven portfolio of unscripted, scripted and interactive shows are available across its expansive social and AVOD media distribution network. The company's video content IP and audience combined with its powerful analytical, production and commercial capabilities serve to help brands, distributors, talent, sports leagues and media companies activate and engage consumers across the content ecosystem.



Stacey Richman