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April 17, 2023

Keeping It Real Why Brands Need Short Form and Best Practices for Compelling Integrations

Gen Z and Millennial TikTok Users’ Behaviors and Attitudes Towards Non-Traditional Brand Advertising

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September 2, 2021

Peer to Peer Infographic

Gen Z and Millennials are redefining their relationships with celebrities. We're currently in the "Peer-to-Peer Era" where celebrities act more like our friends as they share everyday moments, and not just the highlights.

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April 26, 2021

How COVID-19 Changed Dating

From pre-pandemic to today, the dating landscape has evolved; suggesting implications for dating apps and media companies, alike.

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April 12, 2021

The World Is Watching

Why The 2021 Summer Games Will Defy Media Trends

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March 9, 2021

Place Your Bets: How Sports Gambling Became Mainstream

A new generation of sports gamblers has brought their hobby mainstream while cracking open opportunities to engage with the teams, leagues and sports brands they love.

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February 9, 2021

Inspiring Brand Love

How Retailers, Media Brands & Sports Teams Can Earn The Adoration Of Consumers in 2021

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February 5, 2021

The Future Is Now: 5 Predictions for Tomorrow's Business Leaders

A research report to better understand what is happening now and what is coming next for young entrepreneurs.

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December 18, 2020

What's Old is New Again: The Comeback of Trading Cards

In a turbulent year, Gen Z and Millennial audiences find comfort and entrepreneurship in nostalgic hobbies. Card collecting is making a huge comeback as part of a broader, off-the-field universe for sports storytelling.

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December 1, 2020

A New Age In Sport Consumption

Future-proof sports means staying relevant to a new generation of fans.

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November 19, 2020

Ear to the Ground

The active state of podcast listening primes Gen Z and Millennials for brand love, if done right.

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October 9, 2020

Gaming in 2020

Insights for brands, publishers, and marketers to understand the modern-day gamer.

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August 28, 2020

Blurring the Lines

A study to demystify the generation that is changing our cultural language and blurring the lines on labels.

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cool artwork with the text 'capture more than just their impressions, how the right inspirational video will motivate your millennial and gen z targets into action'
February 7, 2020

Capturing More Than Just Their Impressions

How the right inspirational video will motivate your Millennial and Gen Z targets into action.

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January 17, 2020

Don’t Tell Me You’re Funny, Make Me Laugh

Why Gen Z and Millennials love watching comedy and specific strategies to get them coming back for more hilarious content.

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a poster of a woman with a smartphone, with the text 'whistle wise, mobile motives, move over big screens, mobile is the new living room' text on it
November 15, 2019

Mobile Motives

Move over big screens, Gen Z turns to mobile for just about everything. Why mobile screens will monopolize Gen Z watch time.

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a graphic that says 'whistle, why this matters, insights for today's generation'
October 18, 2019

Why This Matters

Whistle’s “Why This Matters” is a LinkedIn series where we mine our proprietary research to provide marketers with need-to-know insights about how to effectively reach today’s generation.

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poster saying 'detoxifying masculinity' with an image of a calm young man on it
September 13, 2019

Detoxifying Masculinity

An exploration around a new definition of masculinity and how brands can "man up."

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a poster for 'changing the game' with kids being sporty
August 16, 2019

Changing The Game

A deep-dive into how Gen Z is redefining sports, consumption and sponsorship.

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a poster saying 'from nerdy to norm, gen x connects via gaming' on it
July 12, 2019

From Nerdy To Norm

Uncovering Gen Z males’ deep social connection to gaming.

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