Insights
Whistle Wise is our proprietary research and analytics service. We leverage innovative research designed to uncover the latest trends relevant to today's generation.
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April 17, 2023
Keeping It Real Why Brands Need Short Form and Best Practices for Compelling Integrations
Gen Z and Millennial TikTok Users’ Behaviors and Attitudes Towards Non-Traditional Brand Advertising
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September 2, 2021
Peer to Peer Infographic
Gen Z and Millennials are redefining their relationships with celebrities. We're currently in the "Peer-to-Peer Era" where celebrities act more like our friends as they share everyday moments, and not just the highlights.
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April 26, 2021
How COVID-19 Changed Dating
From pre-pandemic to today, the dating landscape has evolved; suggesting implications for dating apps and media companies, alike.
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March 25, 2021
Clubhouse SWOT Analysis
Decoding the hottest new platform's chances of success.
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March 9, 2021
Place Your Bets: How Sports Gambling Became Mainstream
A new generation of sports gamblers has brought their hobby mainstream while cracking open opportunities to engage with the teams, leagues and sports brands they love.
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February 9, 2021
Inspiring Brand Love
How Retailers, Media Brands & Sports Teams Can Earn The Adoration Of Consumers in 2021
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February 5, 2021
The Future Is Now: 5 Predictions for Tomorrow's Business Leaders
A research report to better understand what is happening now and what is coming next for young entrepreneurs.
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December 18, 2020
What's Old is New Again: The Comeback of Trading Cards
In a turbulent year, Gen Z and Millennial audiences find comfort and entrepreneurship in nostalgic hobbies. Card collecting is making a huge comeback as part of a broader, off-the-field universe for sports storytelling.
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December 1, 2020
A New Age In Sport Consumption
Future-proof sports means staying relevant to a new generation of fans.
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November 19, 2020
Ear to the Ground
The active state of podcast listening primes Gen Z and Millennials for brand love, if done right.
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October 9, 2020
Gaming in 2020
Insights for brands, publishers, and marketers to understand the modern-day gamer.
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August 28, 2020
Blurring the Lines
A study to demystify the generation that is changing our cultural language and blurring the lines on labels.
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July 29, 2020
YouTube is the New Classroom
Why Gen Z is turning to YouTube for learning and what they want out of educational content.
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July 8, 2020
The Spectacular Rise of TikTok
As TikTok’s user base continues to skyrocket, Whistle Wise took a closer look at why the app has gained such popularity among Gen Z, including how it makes them feel and what they want from the platform moving forward.
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March 13, 2020
Think You Know How Much Gen Z Values Social Media? Think Again!
An analysis of the substantial monetary value that Gen Z and millennials put on social media platforms.
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February 7, 2020
Capturing More Than Just Their Impressions
How the right inspirational video will motivate your Millennial and Gen Z targets into action.
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January 17, 2020
Don’t Tell Me You’re Funny, Make Me Laugh
Why Gen Z and Millennials love watching comedy and specific strategies to get them coming back for more hilarious content.
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December 13, 2019
The Algorithm Gets Me
The YouTube algorithm recommends better content for Gen Z than their friends or family.
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November 15, 2019
Mobile Motives
Move over big screens, Gen Z turns to mobile for just about everything. Why mobile screens will monopolize Gen Z watch time.
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October 18, 2019
Why This Matters
Whistle’s “Why This Matters” is a LinkedIn series where we mine our proprietary research to provide marketers with need-to-know insights about how to effectively reach today’s generation.
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September 13, 2019
Detoxifying Masculinity
An exploration around a new definition of masculinity and how brands can "man up."
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August 16, 2019
Changing The Game
A deep-dive into how Gen Z is redefining sports, consumption and sponsorship.
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July 12, 2019
From Nerdy To Norm
Uncovering Gen Z males’ deep social connection to gaming.
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