Insights
Whistle Wise is our proprietary research and analytics service. We leverage innovative research designed to uncover the latest trends relevant to today's generation.

Gen Z and Millennial TikTok Users’ Behaviors and Attitudes Towards Non-Traditional Brand Advertising
Gen Z and Millennials are redefining their relationships with celebrities. We're currently in the "Peer-to-Peer Era" where celebrities act more like our friends as they share everyday moments, and not just the highlights.
From pre-pandemic to today, the dating landscape has evolved; suggesting implications for dating apps and media companies, alike.
A new generation of sports gamblers has brought their hobby mainstream while cracking open opportunities to engage with the teams, leagues and sports brands they love.
How Retailers, Media Brands & Sports Teams Can Earn The Adoration Of Consumers in 2021
A research report to better understand what is happening now and what is coming next for young entrepreneurs.
In a turbulent year, Gen Z and Millennial audiences find comfort and entrepreneurship in nostalgic hobbies. Card collecting is making a huge comeback as part of a broader, off-the-field universe for sports storytelling.
Future-proof sports means staying relevant to a new generation of fans.
The active state of podcast listening primes Gen Z and Millennials for brand love, if done right.
Insights for brands, publishers, and marketers to understand the modern-day gamer.
A study to demystify the generation that is changing our cultural language and blurring the lines on labels.
How the right inspirational video will motivate your Millennial and Gen Z targets into action.
Why Gen Z and Millennials love watching comedy and specific strategies to get them coming back for more hilarious content.
Move over big screens, Gen Z turns to mobile for just about everything. Why mobile screens will monopolize Gen Z watch time.
Whistle’s “Why This Matters” is a LinkedIn series where we mine our proprietary research to provide marketers with need-to-know insights about how to effectively reach today’s generation.
A deep-dive into how Gen Z is redefining sports, consumption and sponsorship.
Uncovering Gen Z males’ deep social connection to gaming.