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October 9, 2020

Gaming in 2020

Insights for brands, publishers, and marketers to understand the modern-day gamer.

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August 28, 2020

Blurring the Lines

A study to demystify the generation that is changing our cultural language and blurring the lines on labels.

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cool artwork with the text 'capture more than just their impressions, how the right inspirational video will motivate your millennial and gen z targets into action'
February 7, 2020

Capturing More Than Just Their Impressions

How the right inspirational video will motivate your Millennial and Gen Z targets into action.

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January 17, 2020

Don’t Tell Me You’re Funny, Make Me Laugh

Why Gen Z and Millennials love watching comedy and specific strategies to get them coming back for more hilarious content.

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a poster of a woman with a smartphone, with the text 'whistle wise, mobile motives, move over big screens, mobile is the new living room' text on it
November 15, 2019

Mobile Motives

Move over big screens, Gen Z turns to mobile for just about everything. Why mobile screens will monopolize Gen Z watch time.

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a graphic that says 'whistle, why this matters, insights for today's generation'
October 18, 2019

Why This Matters

Whistle’s “Why This Matters” is a LinkedIn series where we mine our proprietary research to provide marketers with need-to-know insights about how to effectively reach today’s generation.

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poster saying 'detoxifying masculinity' with an image of a calm young man on it
September 13, 2019

Detoxifying Masculinity

An exploration around a new definition of masculinity and how brands can "man up."

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a poster for 'changing the game' with kids being sporty
August 16, 2019

Changing The Game

A deep-dive into how Gen Z is redefining sports, consumption and sponsorship.

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a poster saying 'from nerdy to norm, gen x connects via gaming' on it
July 12, 2019

From Nerdy To Norm

Uncovering Gen Z males’ deep social connection to gaming.

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