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September 30, 2024
Chiefs RB Louis Rees-Zammit stars in DAZNs No Days Off series
The high-profile Kansas City Chiefs rookie is starring in an episode of DAZN’s series, ‘No Days Off,’ with Louis Rees Zammit. On Tuesday, the former Rugby Union player’s show premiered on the newly launched DAZN Multisport and Whistle YouTube Channels.
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September 30, 2024
Crown Royal Tours 10 NFL Cities Promotes Tailgate Fun
Crown Royal is cheering on the NFL as its Official Whisky Sponsor with its "Kick Off with Crown" push.
Whistle worked with PHD Media to produce the campaign.
The Crown Royal Rig, an 18-wheeler with two large casks, is touring 10 NFL cities as a tailgate sensation. Social-first content runs across Whistle and various team's social channels. Upcoming cities include Dallas, Houston, Cleveland, Detroit, Cincinnati, Green Bay, Atlanta, Jacksonville and New Orleans.
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September 30, 2024
DAZN promotes NFL Game Pass with No Days Off episode
DAZN is launching an episode of No Days Off with Welsh NFL player Louis Rees-Zammit to promote the NFL Game Pass ahead of the new season.
The episode will become available on the DAZN Multisport and Team Whistle YouTube channels on 6 August, and goes behind the scenes with Rees-Zammit, who played rugby union for Wales before joining the Kansas City Chiefs in the NFL. It is being launched to promote NFL Game Pass, which joined the DAZN platform last year.
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September 30, 2024
DAZN Sport launches The Hurry Up original American football-focused content
DAZN is launching a new vodcast series, with corresponding micropod episodes of “The Hurry Up,” an original football-focused original on the first week of September across all DAZN and Whistle social media handles.
The series is predominantly hosted by Andre Dixon, George on Sports and Ash & The NFL, with Alexa Rendell featured in the short form episodes. “The Hurry Up” debates trending stories across the NFL – both on-field, and the culture around it.
From fantasy drafts to tailgating menus and the ultimate fan traditions, the series creates football conversation for everyone, DAZN said.
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September 30, 2024
Georgia Stanway From Scoring Goals To Inking Tattoos On Days Off
England and Bayern Munich midfielder Georgia Stanway is widely known for her sharp skills on the football field, but there's more to her than meets the eye.
When she’s not stealing the limelight with the ball on her feet, she dives into a creative pursuit far away from the loud noise of the stadium – tattooing.
In this candid chat with me, the 25-year-old opened about her off-pitch life, the thrill of inking her first tattoo (on camera, no less!) and how this artistic outlet helps her escape from the intensity of football.
Here are the edited excerpts from the interview:
Manasi Pathak: How was your experience of working on the ‘Days Off’ episode with Whistle/DAZN?
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September 30, 2024
It is time for Chicago Bears QB Tyson Bagent to cook
Whistle, a DAZN-owned global sports media and entertainment company teamed Tyson Bagent up with chef Jonathan Zaragoza, on its latest original 'Let them Cook' series. The series takes athletes from the gridiron to cast iron. It is a short-form cooking show that features recipes you might want to cook up on game day.
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September 30, 2024
Rams Cooper Kupp Compares Football To Unique Off The Field Activity
On Whistle's latest episode of 'Days Off', Los Angeles Rams wide receiver Cooper Kupp spoke on the parallels between his work on and off the field. Kupp isn't just a one-dimensional athlete, he's also a business owner.
The record-setting receiver's off day ritual consists of dong a light workout and getting coffee after.
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September 30, 2024
USC Quarterback Moss Stars in Whistles Raw Talent Series
As Moss and the Trojans were the highest mover in this week's Top-25 poll - going from No. 23 to No. 13 - the next face of the program shared his story a bit more in the premiere episode of Whistle's original “Raw Talent” series. According to the DAZN-owned global sports media and entertainment company, “Raw Talent” is a vlog style, gritty, peek behind the curtain during a challenging day in their athlete or creator’s lives.
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September 30, 2024
Whistle Reimagines Popular 20 VS 1 Social Series With Hezigod Playing Against Brian Scalabrine and Spice Adams
Whistle, a DAZN-owned global sports media and entertainment company, is reimagining the viral “20 VS.1” YouTube series, started by SIDEMEN, the popular UK group, on Thursday, September 12 on Whistle’s YouTube, TikTok and Instagram.
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August 8, 2024
Facebook Twitter LinkedIn Email Team Whistle Launches New 1st and Scroll Micro Vodcast series Starring NY Giants Justin Pugh
Team Whistle, DAZN’s global sports media and entertainment company, is launching a new micro vodcast series “1st and Scroll,” an original football-focused Micropod on the first week of August across all Whistle and DAZN social media handles. The series is created in collaboration with the “Pick a Side” podcast, hosted by Joel, River, Andrew and Dehls, where heated sports debates are paired with a large dose of hilarious commentary. The premiere episode features Justin Pugh from the New York Giants as he talks about his experiences and hot takes on and off the field. “1st and Scroll” is a micropod that debates trending stories across the NFL – both on-field, and more importantly, the culture around it. From fantasy drafts to tailgating menus and the ultimate fan traditions, the series creates football conversation for everyone.
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August 8, 2024
Serta links with Olympic gold medalist to promote iComfort Pro mattress
- Serta Simmons Bedding has partnered with Team Whistle on an episode of the sports media and entertainment company’s “No Days Off” YouTube series, Marketing Dive can exclusively share. The effort promotes the sleeping company’s new Serta iComfort Pro mattress.
- The custom episode features Sydney Leroux, an Olympic gold medalist and forward for Angel City FC, who highlights how the benefits of good sleep impact her performance. The episode will premier Aug. 14 across Team Whistle’s YouTube and social channels.
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April 30, 2024
Michigan Star Blake Corum Prepares for NFL Draft in Days Off Episode
Ahead of hearing his name called in the 2024 NFL Draft, former Michigan running back Blake Corum stars in a new episode of Whistle's "Days Off" series, showcasing how he is preparing for his next football chapter.
Presented by Dove Men+Care, Corum's episode focuses on his training recovery - a spa day featuring body and mind treatments like a salt float and a sound bath - throughout the NFL Combine and team workout process leading up to Draft night.
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April 30, 2024
Whistle Sports spotlights Cooper DeJean as one of the NFL Drafts most unique prospects ever
Cooper DeJean has long been viewed as a versatile player that a team can use in many facets on defense and special teams. The Iowa Hawkeyes saw DeJean take away opponents’ best receivers as a cornerback and hurt teams with his electrifying punt return ability.
His versatility paired with his film have him holding steady among NFL mock drafts as a first round draft pick. Hearing his name called will be the next goal of his to cross of a list that has seen many successes already.
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April 17, 2024
UCLA gymnast Margzetta Frazier trains as firefighter on Whistles I Could Do That
UCLA Bruins gymnast Margzetta Frazier has been making headlines lately for the Bruins.
Frazier was also recently featured on a Whsitle episode of ‘I Could Do That’, this one presented by the United States Air Force.
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April 16, 2024
Aiyuk hilariously goes undercover as Applebees employee
While many NFL players take some time to vacation during the offseason, 49ers wide receiver Brandon Aiyuk has picked up a new side job: Applebee’s waiter.
On the latest episode of the Whistle series “Undercover Athlete,” Aiyuk spent the day working as a waiter at an Applebee’s location. The partnership between the restaurant chain and the 49ers wideout was to promote the new "Whole Lotta Bacon Burger" menu item.
Taking the pseudonym "Gerald" and putting on some large fake glasses, the 26-year-old learned the ropes from his manager before going out on the floor and taking drink and food orders.
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April 16, 2024
Applebees taps NFL star as undercover server to promote new burger
Applebee’s has partnered with Team Whistle on an episode of the sports media and entertainment company’s “Undercover Athlete” YouTube series, Marketing Dive can exclusively share. The effort promotes the restaurant chain’s new Whole Lotta Bacon Burger.
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March 12, 2024
GNC fuels everyday workout routines for March Madness tie-up
- Health and wellness brand GNC will appear in an episode of Team Whistle’s “No Days Off” YouTube series, Marketing Dive can exclusively share. The partnership with the sports and entertainment company is timed to March Madness.
- The episode premiering March 13 features college basketball star Armando Bacot, forward for the North Carolina Tar Heels, promoting GNC’s Pro Performance products as part of his post-workout routine.
- Snackable social segments spanning TikTok, Instagram and Facebook Reels, Snapchat and YouTube Shorts help promote the content. The move makes GNC one of the latest brands to collaborate with Team Whistle in hopes of tapping into sports hype.
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March 1, 2024
Athletes Talk While Getting Manicures In Team Whistle Spa Day Series
Viewers be able to hear sports talk from athletes getting nails done in Spa Day, a new series from Team Whistle debuting Wednesday.
The first episodes feature D’Angelo Russell of the Los Angeles Lakers and gymnast Katelyn O’hashi.
They are joined by Whistle in-house creator Casey Rieger, who also gets a manicure while chatting with the athletes.
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February 9, 2024
Two Christian McCaffreys Line Up in Ad Campaign for Comcasts Xfinity Internet
In the days leading up to the Super Bowl, Xfinity is running a new campaign featuring 49ers running back Christian McCaffrey and another Christian McCaffrey who doesn’t quite measure up.
The point of the campaign, created by Whistle, is that other providers don’t measure up to Xfinity.
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February 9, 2024
Xfinity taps McCaffrey in latest ad ahead of Super Bowl LVIII
Xfinity is running a new campaign featuring 49ers RB Christian McCaffrey and “another Christian McCaffrey who doesn’t quite measure up” to show that “other providers don’t measure up to Xfinity,” according to Jon Lafayette of MULTICHANNEL NEWS. The spot, created by Whistle, announces that “not all Christian McCaffreys are the same," while introducing his "namesake, a restaurant manager from Belvidere, Illinois.” With both “dressed in similar workout togs,” the two McCaffreys go through a “series of drills, running, catching footballs and pushing a tackling dummy.” The spot will air across linear networks throughout February (MULTICHANNEL NEWS, 2/7).
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January 22, 2024
Finish brings football rivalries to the kitchen with Team Whistle
- Dishwasher detergent brand Finish is encouraging football fans to rally behind their favorite game day foods with the launch of the Finish Dish League, according to a press release.
- The Finish Dish League allows consumers to vote online for their favorite popular dishes from various football cities, like Philadelphia Cheesesteaks or Detroit Pizzas, for the chance to win a prize. Participants can vote now through Feb. 25.
- The effort also includes a collaboration with sports media and entertainment company Team Whistle for two culinary face-off episodes of “Home Team.” The episodes will feature retired Detroit Lions player Calvin Johnson and current player Jahmyr Gibbs. The content will be shared on Team Whistle’s YouTube and social channels along with additional social content.
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January 4, 2024
Bounty and NFL greats clean up after wings and football talk
Bounty Paper Towels, a Procter & Gamble brand, is preparing for the NFL playoffs and the Super Bowl with social content featuring football dynamic duos connecting over a plate of wings and illustrating how the household product can clean up the mess from the popular game day food. The effort repeats Bounty’s focus from last year’s Super Bowl on wings and NFL duos, or wingmen, building on the push by bringing on nearly three times as many athletes.
To kick things off, the CPG brand released a four-and-a-half minute video on YouTube, titled “Wingman Stories Spill the Sauce,” through a partnership with Team Whistle, a sports and entertainment media company that’s part of the DAZN Group. The video features Rob Gronkowski and Julian Edelman chowing down on wings as they reminisce about their football careers and clean up using the Bounty towels conveniently located on the table.
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December 21, 2023
Lunchables Dunkables Refreshes Basketball Courts To Inspire Youth Creativity
Lunchables Dunkables is leaning into its name with a campaign refreshing basketball courts across the country.
The Kraft Heinz snack brand partnered with Project Backboard to creatively renovate a number of courts across the country and host a series of events showcasing the group’s work, with its mission to “strengthen communities by renovating public basketball courts...improving park safety, encouraging multi-generational play, and inspiring people to think more creatively... about their environment.” Lunchables also teamed up with studio Team Whistle on a creator-driven content campaign to amplify the message.
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December 21, 2023
Whistle Dejounte Murray aid in Project Backboard campaign
Recently, Murray took part in a Lunchables Dunkables and Project Backboard campaign to help renovate public basketball courts in the Atlanta area — a campaign that also extends nationwide. This initiative aims to “[inspire] creativity on and off the court, [...] [deliver] on kid desire and convenience without compromise, [and empower] young minds throughout the day.”
Chase Mills is an 11-year-old aspiring basketball player in the Atlanta metro area. In ‘No Days Off’ from Team Whistle, a Youtube episode series that follows a number of aspiring young hoopers, Mills shows off his practice routine in a recent episode. In it, he lists Dejounte Murray as a basketball player he models his game after due to his ability to score and defend.
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December 8, 2023
State Farm takes inside look at NFL players and at home teammates
State Farm, sports media company Team Whistle and agency Optimum Sports have teamed for three episodes of a football-focused series titled “Home Team.” The program will air on Team Whistle’s YouTube and social platforms beginning Dec. 7, per details shared with Marketing Dive.
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December 8, 2023
Team Whistle State Farm Play New Home Season
Team Whistle, State Farm and Optimum Sports are joining forces for three football-focused episodes of "Home Team" starting Dec. 7 on Whistle’s YouTube page, TikTok and IG Reels.
The latest campaign promotes bundling home and auto insurance as a savings for consumers.
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November 27, 2023
Colorados Sanders Brothers Star in Google Commercial
The Sanders' Google video - unlike Nix and Hartman, which were digital-only - aired on FOX during college football action over weekend. The commercial was created with Team Whistle, a social first sports and entertainment publisher.
The Colorado brotherly duo shared the commercial on Monday via an Instagram collab post
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October 24, 2023
DirecTV Stream plans social media takeover to score football fans
DirecTV Stream in collaboration with sports media company Team Whistle is launching a social media takeover touting the channel’s value and promotional offers as the college and professional football seasons begin, per information shared with Marketing Dive.
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October 24, 2023
Jimmy G Joins '9G Club' in Visit With U.S. Air Force
As part of his visit, Garoppolo officially joined the "9G Club" when he flew in a Thunderbirds F-16 Fighting Falcon.
The aircraft reached Mach 2, a speed of approximately 1,500 miles per hour.
Through the intense experience, Garoppolo learned of the preparation and endurance required of the Thunderbirds on a daily basis.
“Preparation is everything, and the Thunderbirds [training] is very similar to being in the League," Garoppolo said in a video from Team Whistle that was dropped on Tuesday as part of their "I Can Do That" series. " ... There’s an endless amount of possibilities in football … but when you’re prepared, you don’t get that nervous feeling, you’re excited to put on display what you’ve been studying and what you’ve been working on.”
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October 24, 2023
Rome Odunze's Success Leads to Multiple NIL Deals for UW Receiver
The trading card giant wasn't alone in highlighting Odunze. Whistle Sports featured him in an episode of its original series, "No Days Off," which spent a day following him through a workout in his hometown.
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October 24, 2023
Sloane Stephens and Jozy Altidore Go Head to Head for Team Whistle's Heineken Silver Partnership
As the 2023 US Open kicks off, Team Whistle has unveiled a new content series with tennis powerhouse, Sloane Stephens and her husband, Major League Soccer player, Jozy Altidore. The couple stars in two custom-created episodes of Whistle’s Days Off: Fresher Sunday’s Edition in partnership with Heineken Silver enjoying a couple of fresh Sundays off from the grind.
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October 24, 2023
USC Football: Witness True Freshman Zachariah Branch's Quest for Heisman Glory
You might not have known his name before the season, but if you've watched USC football this season, you now know the name Zachariah Branch.
The speedy wide receiver and returner have already drawn comparisons to some of the biggest names in college and professional football.
For many fans, Branch's journey started in the Trojans' 56-28 win over the San Jose State Spartans in their season opener. Branch displayed his field vision and elite speed on an electric kickoff return for a touchdown and followed it up with four receptions for 58 yards and a touchdown to stamp his name as one of the most dominant debut performances the Los Angeles Memorial Coliseum has ever seen.
Two games later, after scoring a touchdown in the Trojans' blowout of Nevada, Branch returned a punt for a touchdown in USC's win over Stanford.
But Branch's success is the product of years of hard work, and an inside look can be found in the latest episode of Whistle's "No Days Off" original series.
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October 24, 2023
With The Offseason Over, Miami Heat's Caleb Martin Ready To Move Forward
After helping the Heat make the NBA Finals, he rewarded himself by spending a lot of time with his closest friend. He and his twin brother, Cody, recently detailed their tight bond during an episode of "Days Off" presented by Wawa.
"Even though Caleb is in Miami now, he's still got a lot of support back at home," Cody Martin said in the episode.
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July 21, 2023
As users marketers undertake Threads pre ad experimentation
Brands that join as users have the advantage of an easier route to build a large audience. When users sign up, they’re given the option to “select all” accounts they already follow on Instagram, on Threads. Meaning, well known brands have already amassed large followings from day one thanks to the seamless transition. Team Whistle, a sports and media company from DAZN Group, for example, which has 3 million followers on Instagram, already counts around 52,000 followers on Threads since it joined on July 5.
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July 21, 2023
Brands want in on the Womens World Cup any way they can
“I would say the volume of interest around this specific event is as high as I’ve ever seen, and there is as much interest around women’s sports as I’ve seen in my time here over the last nine, 10 years,” Joe Caporoso, president of sports and entertainment media company Team Whistle, said. “We’ve been planning for a busy July, both on the original [content] and the branded [content] front.”
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July 21, 2023
DAZN and Team Whistle release short KSI film
Team Whistle and its parent company, DAZN Group have launched an episode of doc series No Days Off, featuring KSI and his rigorous training regime.
The episode has been brought out ahead of the DAZN:X Series 007 fight tomorrow (13 May).
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July 21, 2023
How NIL experience could change the nature of brand deals with rookie athletes
If you’re a college athlete, you’re “going to remember the first brand that proactively came to you, believed in you, gave you an opportunity, and that's going to create loyalty for you throughout your entire college career, and then professionally when you get to that level,” said Joe Caporoso, president of sports and entertainment media company Team Whistle, which also has an internal agency that pairs brands with creators.
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July 21, 2023
NIL deals could be a boon for pro leagues
Leagues also use athletes in their marketing, which can be easier to do with those who have previous “brand exposure that only makes [them] that much more marketable as a new face,” according to Joe Caporoso, president of sports and entertainment media company Team Whistle, which also has an internal agency that pairs brands with creators.
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July 21, 2023
Purina Pro Plan Teams With Athletes To Promote Dog Food
Purina Pro Plan partnered with Team Whistle on a new campaign: "Meet the Pets: High Performance Edition."
The ads promote Pro Plan Sport as the ultimate dog food for active canines. The ads stream on Whistle’s YouTube page and across its social-media handles.
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July 21, 2023
Some sports publishers are seeing more ad revenue for Womens World Cup coverage than the mens tournament
Sports publishers are geared up to cover the FIFA Women’s World Cup, which kicks off today in Australia and New Zealand, with new editorial features, live blogs, newsletters, podcasts, social media posts and video.
And some of those publishers, like digital video-focused Team Whistle and women’s sports newsletter company The Gist, are drawing in more ad revenue from sponsorships around their coverage of the women’s tournament compared to the men’s FIFA World Cup that took place last year.
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July 21, 2023
Team Whistle Makes Series To Promote Walmart Plus
Team Whistle has created Best Day Ever, a branded content series promoting Walmart Plus that launched on Whistle’s YouTube page Wednesday.
The series is hosted by former NFL player Nate Burleson, co-host of CBS Mornings and analyst on CBS’s The NFL Today.
In the series, Burleson uses Walmart Plus features to give deserving recipients a special day.
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July 21, 2023
Team Whistle Partners With Adobe on The Beautiful Game Series to Tell New Stories Around Womens World Cup
Just in time for the start of the FIFA Women’s World Cup, Team Whistle has struck a partnership with Adobe on its new video series, The Beautiful Game, which will be featured across social channels for Whistle and Adobe and on NWSL player channels.
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July 21, 2023
The Long and Mostly Short of Connecting with Gen Z
Connecting with Gen Z means thinking small – at least in terms of length of content. Leo Fernandez, Senior Director of Creative Development at Team Whistle, explains how to make short form content resonate.
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May 10, 2023
Team Whistles Noah Weissman on Short-Form Storytelling Working With Independent Content Creators
With platforms like TikTok, YouTube Shorts, and the like continuing to boom in engagement, sports brands are working much more regularly in short-form, vertical video.
In April, one of the leading content brands in social sports, Team Whistle, announced a reimagining of some of its popular content series through a short-form lens. Aiming to target more of its content towards Gen Z audiences, Whistle is also working directly with up-and-coming content creators with the goal of building “native in-house faces” for the brand.
Team Whistle’s EVP, Content Noah Weissman spoke with SVG about the company’s ability to tell sports stories in the short form, what it takes to work with independent content creators and influencers, and how he sees the social space continuing to evolve in the short term.
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April 28, 2023
NFLs Deebo Samuel Gets Pressed In New Series From Team Whistle
Elusive NFL star Deebo Samuel is surprised to find himself being grilled by grade-school journalists in the new original Team Whistle series Pressed.
Also getting the treatment on the show are Stanford cornerback Kyu Blu Kelly and Auburn linebacker Owen Pappoe, expected to be picked in the NFL draft
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April 26, 2023
Team Whistle Launches Short Form Content Strategy With Emerging Creators
Team Whistle is debuting its first-ever lineup of short-form content, including a “social-first” reimagining of some of its popular content series like No Days Off, My Hustle, Days Off, I Could Do That, Home Team, and Players Breakdown.
Aiming to target more of its content towards Gen Z audiences on platforms like TikTok and YouTube Shorts, the leading sports publisher is building this strategy by working with up-and-coming content creators with the goal of building “native in-house faces” for Team Whistle
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March 27, 2023
Team Whistle Keeps It Real With Brands Social Video Stories
Miami Dolphins wide receiver Jaylen Waddle entered the NFL on a $27.1 million rookie deal in 2021, nearly $18 million of which went toward his signing bonus.
He’s also 24, likes playing mini golf with his friends and eating a bunch of fries when the training schedule allows.
In a marketing landscape where data and analytics firm EDO says ads with celebrities perform 25% better than those without one, Waddle’s job tends to garner most of the attention. But while Omnicom agency The Marketing Arm notes that 64% of people polled in October believe consumers are more likely to buy a product when it is endorsed by a celebrity—a figure that rises to 70% among Gen Z—brands want their celebrity spokespeople to resonate with their regulars.
Earlier this year, when Dine Brands’ casual dining chain Applebee’s wanted to tout an all-you-can-eat wings, riblets and shrimp promotion, it approached digital media company Team Whistle for a solution. Team Whistle felt the promotion was a good fit for its Cheat Day series—which follows athletes while they take a break from training—and paired Applebee’s with Waddle after a day of mini golf with his friend and trainer.
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March 8, 2023
Team Whistles Joe Caporoso on joining DAZN
Team Whistle's new content strategy involves marketing the live sports rights of DAZN Group, its new parent company as of last month, president Joe Caporoso tells Axios.
Why it matters: As DAZN focuses on profitability, the international sports streaming company has sought to recoup the high cost of live sports rights by producing related content.
Catch up quick: Launched in 2014, Team Whistle started as a network of YouTube channels and later expanded to producing its own videos across social platforms. It specializes in sports-adjacent content, such as stories about athletes' hobbies, and now has 111 employees.
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February 24, 2023
Team Whistles content strategy shifts to short form videos with launch of Whistle Creator Program
The clock is no longer ticking on TikTok, the blaring social media platform that has media and entertainment
companies flocking to it with re-imagined content strategy.
One of those entities, Team Whistle, has made a concerted paradigm shift from mid-form to short-form
content with TikTok in mind, already starting an incubator of 12 creators to concoct 30-to-60 second sports-
centric video posts in the hopes they will consistently go viral.
And with NIL and other voices ready to be heard, Team Whistle is hardly limiting its talent-base to 12. This
past week, the company launched its immersive "Whistle Creator Program," designed to look under every
rock for an "Up Next Generation" of athletes and personalities who can produce positive, authentic streams
for Gen Z audiences
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February 6, 2023
How Team Whistle integrated Applebees with Gen Z sports entertainment
The sports media and entertainment company featured the chain restaurant in custom content with Miami Dolphins wide-receiver Jaylen Waddle.
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February 6, 2023
Team Whistle launches content house around Super Bowl LVII in Arizona
Team Whistle, which produces short-form sports programming to positively influence Gen Z and Millennial audiences, is launching a "Whistle Content House" during Super Bowl week in Arizona with later iterations planned for the NBA All-Star Game and March Madness.
For the Super Bowl, Team Whistle will collaborate with The Players Company — a collective of 300 philanthropic pro athletes — to lease an actual house in the Phoenix area where both entities will disseminate original football-centric content via livestream and social media.
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January 19, 2023
SVG Sit Down Team Whistles Noah Weissman on the Rise of Short Form Video Social Strategies
When it comes to social-media content creation and monetization, Team Whistle does it all. Its publisher business is focused on competing with the likes of Bleacher Report or Overtime. Then there is branded content, helping clients spread branding across different types of content. And Magnet is a full-service agency launched last year to focus on social content. SVG Executive Director, Editorial Ken Kerschbaumer sat down with Noah Weissman, EVP, content, Team Whistle, to discuss the latest trends in social- and digital-content creation.
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December 13, 2022
Publishers prime their YouTube Shorts strategies ahead of next years revenue sharing program
YouTube Shorts has yet to turn on the revenue spigot for creators and publishers to directly profit from the short-form vertical videos they post to the platform, but some publishers like Team Whistle, Betches Media and Vox Media are preparing for the ad revenue-sharing program’s debut next February by building up their audiences now.
Team Whistle, Betches Media and Vox Media have attributed both viewership and subscriber growth on YouTube to experimentation with Shorts in the past year. And as the revenue-share model will be based on viewership, building up stamina on the platform will be critical once the revenue tap is turned on next year.
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November 11, 2022
Wendys Dr Pepper Team For Home Team Social Campaign
To promote their brands alongside college football, Wendy’s and Dr Pepper, just kicked off the “Home Team” series, which appears on Team Whistle’s YouTube page and across social-media handles.
The series joins duos of current or former college football players, and their at-home or on the field teammates. They participate in light competitions, Q&As and funny stories. The first episode just went live.
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November 3, 2022
Caffeine Launching Dunk Battle Produced by Team Whistle
Dunk Battle, an original live series from Team Whistle featuring high-flying basketball jammers, will launch on Caffeine, November 9
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November 3, 2022
Jalen Hurts Gives Another Glimpse of Himself in Columbia Spot
The Eagles QB has been slowly giving more details about himself recently, with his most recent venture a spot on Whistle's Days Off series
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October 21, 2022
Pixellot, Team Whistle Launch Original Digital Series My First Coach Hosted by Dell Curry
AI sports video company Pixellot is working with media company Team Whistle to produce "My First Coach," a new digital series starring former NBA All-Star and current Charlotte Hornets broadcaster Dell Curry. He will focus on telling childhood stories about his sons, two-time NBA MVP Stephen Curry and Brooklyn Nets guard Seth Curry.
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September 22, 2022
The top five learnings for TikTok publishers
Madison Kirchofer, Team Whistle's social media manager and resident TikTok expert, outlines how publishers and creators can succeed on the video platform.
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June 14, 2022
Magnets Danielle Johnsen Karr explains why Team Whistles social content agency is not a branded content studio
In February, digital video publisher Team Whistle unveiled Magnet. The Eleven-owned media company billed Magnet as a social content agency rather than the more typical branded content studio label that publishers have opted for in the past.
In the latest episode of the Digiday Podcast, Magnet lead Danielle Johnsen Karr explained that the company felt the studio label could constrain the roughly 35-person agency’s prospective client base.
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May 25, 2022
Team Whistle Laces Up New Series Asking Athletes 'What's in the Box?'
Rapper, actor and sneakerhead Jacques Slade will gift present athletes and other entertainers with footwear and memorabilia in a new series he’s creating and hosting for Team Whistle called What's in the Box?
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April 14, 2022
Bankrate Debuts $$$$ They Didnt Teach You on YouTube
Consumer finance platform Bankrate will debut its first ever original series on YouTube Wednesday, $$$$ They Didn’t Teach You.
The series was created in partnership with Team Whistle’s Magnet social content agency, and it will be made up of six episodes, each featuring a well-known influencer discussing their personal story of achieving financial literacy after falling victim to common traps such as credit card debt, poor budgeting and student loans.
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April 6, 2022
How Success Happened for Team Whistle
In 2009, Team Whistle was created to fill a void for young global sports enthusiasts with positive, relatable and uplifting content, focused on the best parts of athletics and humanity. As Whistle has evolved and expanded, it has stayed true to that ethos, growing its original content slate of 50-plus shows and building a large and diverse creator network. With an unrivaled understanding of Gen Z and millennial consumption habits, Whistle has continued to expand its focus topics through their extensive access to insights on what is relevant to a Gen Z and millennial audience, like the burgeoning alternative investment space. Its growth has been further bolstered since being acquired by Eleven Sports in 2021, which has opened a broader range of international opportunities and distribution, thanks to Eleven’s scope of worldwide sports rights and content.
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March 31, 2022
Matt Barkley excited to return to Bills and to talk cryptocurrency on new podcast
Barkley got an important nickname during his last stint: "Bitcoin Barkley." His podcast on alternate forms of investment, "Making Bread," launched Thursday, 10 days after he signed a one-year contract.
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March 28, 2022
Moolah Kicks and Team Whistle to Release Female-Focused The Future Is Her NFTs
Moolah Kicks is getting involved in the NFT world with the help of Team Whistle — and there’s a charitable component.
With Women’s History Month here, the female-focused basketball shoe brand and the sports media and entertainment company have revealed “The Future Is Her” NFT project. The effort is being described as a collection meant to “empower and elevate women in the sports world,” and will include 10 art pieces “that embody a variety of sports from basketball to soccer and beyond.”
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March 21, 2022
New Team Whistle Series Looks at What Sports Fans Invest In
Team Whistle said it is launching a new series on what people in sports culture are investing in and collecting called Price Went Up.
The series, hosted by Christian Crosby, founder of Live Life Nice, will have its debut Monday, March 21. The show will be available on Team Whistle’s YouTube page, its social media handles and Whistle TV.
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February 21, 2022
Oikos Kicks Off Latest 'Strong' Ad, Aligns Athletes And Nutrition
In addition, the ad is integrated into a new season of the “I Could Do That” show, which kicked off on Whistle’s YouTube channel and social-media platforms on Monday. The show features pro athletes that place a premium on physical and mental heath, often competing against their sons in unique challenges. In the first episode of “Oikos Strong,” football father-and-son duo, Patrick Surtain Sr. and Junior, consume protein-packed Oikos Triple Zero and Oikos Pro to prove who is stronger.
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February 14, 2022
Deebo Samuel Gives a Glimpse of What his Life is Like During the Season
Samuel gave a glimpse of what his life is like during the season with Whistle Sports.
Samuel appeared on Whistle's original series called "Days Off" which profiles athletes as they enjoy a well deserved day off. Since it is Super Bowl week, Samuel took the time with them to reveal what his routine during the season is, how he spends his days off, and more.
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February 14, 2022
What’s a day off in the life of Deebo Samuel?
After you elevate your game to record-breaking All-Pro levels and carry your team to within minutes of a Super Bowl berth, how would you want to spend your downtime? Deebo Samuel explains this and much more during an appearance in Whistle Sports' original series, Days Off.
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February 10, 2022
Snapchat Gains 13 Million Users in Q4, Snap Stock Rallies on 42% Revenue Jump and First Net Profit
At the end of 2021, Snap inked multiyear renewals with Disney, NBCUniversal and ViacomCBS, which encompassed both returning and new shows for Snapchat Discover. In Q4 2021, 25 different Snapchat Discover partners each reached more than 50 million unique users globally, including Universal Music Group’s Rebel Labs, social publisher Jungle Creations and Team Whistle.
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February 3, 2022
Team Whistle Promotes Joe Caporoso to President
Team Whistle said it promoted Joe Caporoso to president.
Caporoso, who had been executive VP of media at Team Whistle, succeeds Michael Cohen, who became CEO in 2020. Caporoso will continue to report to Cohen.
In his new position, Caporoso will set the strategy for the company’s media and agency division and be responsible for Team Whistle's performance and partnerships.
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January 26, 2022
Chipotle Tests the Meatless Trend With Plant-Based Chorizo
Chipotle Mexican Grill has always positioned itself as the healthy alternative to burger-based quick serve and casual food chains. But as plant-based food items populate restaurant menus beyond Veganuary promotional stunts, the chain is trying out a plant-based chorizo for a limited time.
The new meatless menu item is getting some support from sports media and entertainment company Team Whistle. The content provider partnered with Chipotle for the latest installment of its No Days Off series on YouTube.
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January 18, 2022
Cat Zingano Anxiously Awaits to Challenge Cris Cyborg for Bellator Featherweight Title
Zingano is one of the more compelling personalities in MMA. She is featured on a new episode of Double Duty, detailing the way she balances her career with motherhood, which are roles that changed after she lost her husband, Mauricio Zingano, in 2014. Yet she tapped into an incredible strength and courage, one that has allowed her to be a phenomenal parent and remain a world-class mixed martial artist.
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January 18, 2022
CAT ZINGANO TALKS BEING A MOM IN MMA
Cat Zingano is opening up about what it’s like to be a trailblazer in her sport, with the 39-year-old becoming the first mother to compete in The UFC Octagon.
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January 18, 2022
Hollywood Brown Visits His Favorite Spots Around Baltimore
BALTIMORE — Ravens wide receiver Hollywood Brown is embracing his hometown of Baltimore.
He recently appeared in a Whistle series called "Put You On" where took viewers to his favorite local spots and activities.
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January 6, 2022
From the football field to fatherhood with Chargers CB Chris Harris Jr.
Four-time Pro Bowler and Super Bowl Champion, Chris Harris Jr., is more than just a cornerback for the Chargers: he’s the ultimate girl dad to four adorable daughters.
Harris was featured on Whistle’s latest episode of ‘Double Duty’ where he shares what it’s like to be a full-time father while playing in the NFL.
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December 14, 2021
Bitcoin-funded basketball doc “Lynchpin” heads to Whistle TV
Lynchpin: Inside the Business of Basketball, from Full Surrender Films, will premiere on Whistle TV on Dec. 8.
The documentary deconstructs the business dynamics within sports agencies and shoe companies that feed new stars into American basketball. The film is directed by Mike Nicoll and is a coda to the filmmaker’s 2017 feature At All Costs, which was acquired by Netflix and documented how American youth basketball has been professionalized.
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December 14, 2021
Buddy & Jimmy Boeheim Featured on Latest Episode of 'Put You On'
Buddy and Jimmy Boeheim were featured on the latest episode of "Put You On" on Whistle's YouTube channel. In the episode, the Boeheim brothers discuss their home gym, how it helped develop their games and take viewers to a couple of their favorite spots near campus. You can watch the episode in the embedded video below.
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December 14, 2021
Chargers RB Austin Ekeler embodies Los Angeles living
Ever wonder what it would be like to live in the City of Angels?
Austin Ekeler was featured in the latest episode of “Put You On” on Whistle’s YouTube channel, and he takes you through some of the top spots in Los Angeles.
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December 14, 2021
Syracuse basketballs Buddy and Jimmy Boeheim featured in Whistle video series
Syracuse, N.Y. ― Syracuse basketball players Jimmy and Buddy Boeheim are the latest college athletes to appear in Whistle’s new digital video series, Put You On.
The episode with the Boeheim brothers debuted on Wednesday night with Jimmy and Buddy taking viewers into their gym in the family’s home and a couple of stops near the SU campus; the Varsity Pizza and Manny’s.
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December 14, 2021
The Diversity Org helps teens make connections for successful careers
A NYU grad is giving hope to kids in the poorest school districts by connecting them with leaders in multi-billion dollar companies.
Joshua Pierce’s company called The Diversity Org is giving all kids an equal opportunity to be economically successful, no mater what their background is.
You can head to thediversity.org to see how you can get involved in this incredible organization.
And you can check out “My Hustle” on the Whistle channel on YouTube to see the full episode on The Diversity Org.
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December 2, 2021
Team Whistle Names Evan Silver VP Original Content Development
Team Whistle said it hired Evan Silver as VP of original content development, a new post at the company.
Silver had been senior director of creative strategy at Bleacher Report’s in-house creative agency and branded content studio, Playmaker. He will report to Noah Weissman, senior VP of content for Team Whistle.
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November 16, 2021
Panthers legend Greg Olsen credits fatherhood for career emergence
The best things in life happen unexpectedly. Just ask Carolina Panthers legend Greg Olsen.
In the premier episode of their newest series “Double Duty,” Whistle documents how fatherhood has affected the life and career of the former NFL tight end and where it has him now. And where it has him now is on a baseball field with nine, 10 and 11-year-olds in Charlotte, N.C.
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November 16, 2021
There is room for challengers: Team Whistle looks to OTT and CTV to boost its agency business
Skyrocketing growth in ad spending is attracting an ever-lengthening list of advertisers, content rights holders and publishers to CTV and OTT.
Team Whistle thinks it can make money from all of them, thanks partly to an ad agency it acquired last spring as well as its continued growth across digital and social platforms.
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November 8, 2021
Team Whistle to Lead Sponsorship Sales for 2022 World Games
The World Games has hired digital sports media company Team Whistle to handle sponsorship sales for its 2022 event in Birmingham, Ala. Whistle will also help produce social media content around the World Games, which will run from July 7-17.
Whistle will offer sponsorship packages around its original content such as No Days Off, which provides behind-the-scene looks at the lives of top youth athletes. About 3,600 participants from 100 countries are expected to compete at next year’s World Games, which are organized by the International World Games Association with support from the International Olympic Committee.
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October 27, 2021
Joe Caporoso, EVP Media of Team Whistle on recent partnerships & why they increased investment in original programming
Earlier this year , ELEVEN SPORTS acquired New York-based global sports media and entertainment company Team Whistle, in a move that expands ELEVEN’s operations to North America and accelerates the Group’s plans to create a global sports media destination. Team Whistle creates and distribute engaging content experiences for today’s audiences, always playing in the positive and resonating with what’s relatable. The Playknox spoke with Joe Caporoso, EVP of Media to know more about the work being done by Team Whistle.
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October 27, 2021
Redbox Hires Team Whistle’s Palomino For Streaming Ad Sales
Redbox said it has hired Team Whistle’s Palomino Media Group to handle direct sales for Redbox’s ad supported streaming video-on-demand and free ad-supported streaming television channels.
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October 27, 2021
Redbox looks to grow its streaming ad business by contracting out its direct sales efforts
Redbox taps Team Whistle to handle direct ad sales. As Redbox looks to grow its streaming advertising business, it tapped Palomino Media Group to handle the company's direct ad sales.
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October 14, 2021
A 'Cheat Day' With 76er Tobias Harris Is Hoops With His Sister and KFC
Athletes usually keep up some of the craziest diets to stay in shape. With the rigors of an 82-game schedule, NBA players don’t have much time for a special cheat meal.
Sports media and entertainment company Team Whistle partnered with KFC for its online video series “Cheat Day,” which celebrates those rare occurrences when an athlete can indulge in savory, nutritionally questionable foods outside of their strict diet regimens.
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October 12, 2021
'I'm a Mexican (food) fan' | Spurs' Derrick White puts you on to his home state of Colorado
SAN ANTONIO — Spurs' Derrick White is getting to know the city he represents when he puts on the Silver and Black uniform.
Over the offseason, he enjoyed Fiesta 2021, cheered on the San Antonio Missions baseball team, frequented San Antonio FC matches, and explored the historic Missions.
Now White is letting us all know about his Colorado roots.
The San Antonio Spurs guard joined the Whistle series "Put You On" where he tours us around his hometown of Denver.
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October 12, 2021
Team Whistle preps parenting docuseries featuring elite athletes
Sports media and entertainment company, Team Whistle is beginning production on the series Double Duty, with creative studio Follow Through.
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September 9, 2021
Facebook Fantasy Games Become a Reality for Android, iOS Users in Canada, US
Fantasy football draft season is winding down with the National Football League set to kick off its season Thursday night, but Facebook rolled out a host of other fantasy options for users in Canada and the U.S. last week.
Facebook Fantasy Games, available free-of-charge via the social network’s flagship Android and iOS applications, enable players to take on their friends and other users and make predictions on pop culture, sports and television shows.
The games feature public leaderboards, as well as the options for players to create their own leagues, which can be set to private or public.
Pick & Play Sports was the first game to debut, in partnership with Team Whistle, and it enables fans to predict winners of a game, points scored by a top player or specific events that unfold during competition
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September 8, 2021
Future of TV Briefing: How TikTok has influenced media companies’ videos on platforms like Snapchat and YouTube
Within the past 18 months, TikTok has influenced Team Whistle’s digital video creation as well as how it hires the people to make those videos. “We’ve increasingly emphasized that any newly onboarded social programmers have chops with [Adobe’s visual effects editing software] After Effects,” said Joe Caporoso, evp of media at Team Whistle.
Those visual effects skills have become even more important for two reasons. First, TikTok has made visual effects a bigger means of captivating audiences, similar to what Snapchat has done with its augmented reality filters. Second, as other platforms like Instagram have rolled out rivals to TikTok, they have begun to penalize posts repurposing TikTok videos and carrying the latter platform’s watermark. As a result, video makers are pressed to recreate TikTok’s native visual effects to replicate them in videos posted as Instagram Reels, YouTube Shorts or native Facebook videos.
The ability to internally recreate TikTok’s visual effects can also be a boon business-wise. Visual effects have become a bigger component of Team Whistle’s branded content campaigns this year, and being able to apply them to other platforms opens up the distribution options, which is advantageous heading into the heady holiday marketing period. The interest in visual effects in branded videos is “not going to change in Q4,” Caporoso said.
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September 8, 2021
Get inside Notre Dame S Kyle Hamilton’s head in Whistle’s ‘Put You On’
As a fan of any sports team, you always want to get a chance to get inside your favorite athletes head. You want to know what drives them, how they relax, what their favorite activities are outside their exploits on the field.
Well, Whistle Sports has you covered, as today they dropped ‘Put You On’ featuring Notre Dame star safety Kyle Hamilton. They bring you a chance to get inside what drives the All-American, how he gets away from the game of football, one of his favorite places to eat and some general inside information that many of us didn’t know about.
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September 8, 2021
Notre Dame football: Watch as Kyle Hamilton stars in ‘Put You On’ (video)
The Notre Dame football team has one of the best defensive players in the country in Kyle Hamilton, who is getting big publicity off the field.
Notre Dame football fans can’t get enough of Kyle Hamilton. After all, the can-do anything All-American safety is a walking highlight reel. The most important player on the Irish defense, Hamilton can be seen making plays at the line of scrimmage or deep downfield in coverage.
Now, you can watch Hamilton off the field too. Whistle has a new series, called “Put You On,”which follows different celebrities and athletes on a tour of their town. Born from new NIL rules, this will help to see how different players live and what makes them the person they are on the field. and they have recently released an episode on Kyle Hamilton.
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September 3, 2021
Whistle Pays College Athletes to Star in New Digital Series
Sports media brand Team Whistle will pay college athletes to appear in its new digital series, Put You On, which debuts today. The first episode features Notre Dame sophomore Kyle Hamilton, who is regarded as a top safety in college football. Whistle will allocate $1 million over the next year toward partnering with college athletes and related NIL content production.
The show follows athletes in their college towns, with the subjects taking viewers to their favorite local spots. Other student-athletes to appear in future episodes include Ohio State wide receiver Chris Olave and University of Georgia softball player Jaiden Fields.
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August 24, 2021
Sam Greenwood and Joe Gelhardt lift lid on intense training at Leeds United Academy
“During the week, it’s all out. Every week. No rest,” Whites forward Sam Greenwood told cameras for No Days Off, a Whistle original YouTube series which puts a spotlight on the dedication of young athletes.
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August 24, 2021
WATCH: Celtics center Enes Kanter tries new sports, talks on his veganism
Boston Celtics veteran big man Enes Kanter has rejoined the team he was traded away from at the end of the 2019-20 season, and his ties to his former teammates remains strong. The popular locker-room presencecontinues to maintain a high profile on a number of issues he spoke extensively about in his last stint with the team, ranging from the political oppression taking place in his native Turkey to his decision to go vegan.
And if you’re interested in catching up on what the Zurich native has to say about those causes while taking a day off, check out this clip produced by the folks over at Whistle’s appropriately titled “No Days Off” series.
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August 10, 2021
Sports Trading Cards Are Trending, and eBay Wants To Do More Than Facilitate Transactions
While eBay is historically a hotspot for collectible goods, the platform saw a 142% increase in sales within the trading card category in 2020. In the first quarter of 2021, the company sold an average of 139 cards per minute. It’s clear eBay is comfortably facilitating transactions, so its next step is engaging with the content that draws sports card collectors together.
That’s why eBay has partnered with sports media and entertainment company Team Whistle to sponsor Card Clout, a series hosted by DJ Skee that features trading card tips from athletes and celebrities who are also successful collectors. The first episode of the second season features basketball player Spencer Dinwiddie, who is currently auctioning a signed card on eBay. All proceeds from the sale will be donated to City of Hope, a nonprofit research medical center and school in California, according to Team Whistle, and four additional episodes will run on YouTube through the end of the year.
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July 29, 2021
Media Briefing: As student athletes begin signing brand deals, sports publishers want in
Team Whistle, for one, is in the process of filming two new shows for its social and CTV platforms that are personality-led by college athletes on both the men’s and women’s teams and focuses on their lives and side hustles off the court and field:
- “Put You On” is a show where every episode a new college athlete takes a camera crew through the city or town where their college is located. It is meant to be a behind-the-scenes look into their lives, including where they like to hang out with friends or eat or study, but does not take place on-campus or during games.
- The second show, “Side Hustle,” also follows one player at a time, but looks at how these student athletes are in the process of monetizing themselves through NIL deals in between classes and practice. It is a spin off of ‘My Hustle,’ which focuses on professional athletes who are creating businesses outside of their sport.
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July 28, 2021
WATCH: Pre-draft videos highlight NBA prep, pro characteristics for Tennessee’s former 5-star freshmen
Now, both former 5-star freshmen are projected lottery picks in the 2021 NBA Draft, which starts Thursday (8 p.m. ET, ESPN).
As part of the pre-draft process, each former Vol has been featured in his own pre-draft episode of No Days Off, a “docu-series featuring relatable young athletes and the journey to achieve their goals from Whistle.”
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July 27, 2021
G Thing: New York Gauchos featured in new series
THE BRONX — A renowned basketball program in the Bronx that has turned out many college and NBA players is now in the spotlight on the small screen.
The New York Gauchos are being featured in the documentary series “No Seasons Off.”
You can watch “No Seasons Off” on Whistle TV, which is Team Whistle’s free ad-supported sports and entertainment digital network available on The Roku Channel and other OTT platforms including: Samsung TV Plus, Vizio, TCL, Plex, DistroTV, STIRR, and LocalNow.
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July 13, 2021
Raiders prep for training camp; Abram shows off his dog, Amo
Ron Futrell of 8 News Now reports on the Raiders focus on defense in 2021 and safety Jonathan Abram shows off his new dog, Amo. Abram also gives us an inside look at his unique and massive shoe collection (courtesy Whistle Entertainment – watch the full video here.)
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July 8, 2021
Whistle TV Sets First Content Slate With Original Documentary
Team Whistle set the first slate of original content for Whistle TV, its free ad supported sports and entertainment digital network. Programming for Whistle TV is headlined by No Seasons Off, a documentary that follows the New York Gauchos basketball program in the Bronx. It also includes series from Team Whistle content partners Dude Perfect and 2Hype.
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June 23, 2021
Cade Cunningham Gives Pre-Draft Insight in Whistle’s ‘No Days Off’ Series
A cool video dropped before Tuesday evening’s festivities, though. Whistle featured Cunningham in its “No Days Off’ series where the former Oklahoma State standout went through what he is doing to get better between now and the NBA Draft on July 29.
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June 23, 2021
Cade Cunningham in his own words, scouting breakdown, top 10 plays and more
One of the more common responses I got on Twitter after the Detroit Pistons won the NBA Draft Lottery — other than a series of excited expletives — was questions about Cade and requests to provide a little bit of additional info on the potential No. 1 overall pick.
I get it. We are all learning, and, honestly, as Laz said on his emergency pod last night, I didn’t really allow myself to entertain the idea of getting the first pick so I was more interested in breaking down the Evan Mobleys and Jalen Greens and Jalen Suggs, and in my darkest moments the Scottie Barnes and Sharife Coopers of the world.
I need to do some Cade study of my own. I figured the best place to start would be hearing from the man himself, as well as his trainer and cousin, on the kind of work they do to prepare for the NBA Draft.
Luckily, Whistle featured Cunningham in a No Day’s Off feature yesterday in advance of the lottery.
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June 18, 2021
Johnathan Abram Shows His Personal Side
The Las Vegas Raiders safety Johnathan Abram talks about his dog Amo and shows a peek at his large sneaker collection on 'Meet the Pets.'
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June 18, 2021
WATCH: See how Allen Robinson spends his time off the field in 'Cheat Day'
On a new episode of Whistle’s Cheat Day, we get a look at Robinson’s life off the football field on one of his rare days off. And he’s just like you and me. Minus the shoe collection.
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June 18, 2021
What does Allen Robinson do on his cheat day?
Check out this quick video from Whistle, which is a sports and entertainment media company, spotlighting A-Rob and what he does on a typical day when he’s not 100% focused on football. He talks a bit about growing up with his sister, his experiences as a new father, his connection with his dad, and the importance of family supporting each other.
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June 18, 2021
Women in the Game Bring Sports Savvy to the Office
Past athletics experience proved seminal for these top women TV sports execs, like Melanie Capacia Johnson.
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June 15, 2021
How Television Networks Are Celebrating Pride Month in 2021
“Women’s Flat Track Derby Tournament” (June 1, Whistle TV) — Whistle TV will celebrate Pride Month by airing a new Women’s Flat Track Derby Tournament from 2020 every day at 3 p.m. The Women’s Flat Track Derby Association, which has one of the most inclusive gender statements in sport, is committed to diversity and building an equitable environment in women’s sports.
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June 15, 2021
Inside Henry Ruggs III's intensive muscle-building offseason
Henry Ruggs III has been going through an extensive training and diet program this offseason in preparation for his second season. The speedy receiver has been able to gain some serious muscle mass in the process, deciding to go back to where it all started and train in his hometown of Montgomery, Alabama, at MadHouse Training.
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June 15, 2021
Pride Month Programming: How Networks Are Marking LGBTQ Celebrations In June
WHISTLE TV
The station for the sports media and entertainment company is marking Pride Month by airing a new Women’s Flat Track Derby Tournament from 2020 daily. The Women’s Flat Track Derby Association is the international governing body for the sport of women’s flat-track roller derby and has one of the most inclusive gender statements in sport.
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June 14, 2021
Crooked Media will use Team Whistle’s Snapchat Discover channel to drive viewers to its YouTube show
In a twist on the typical cross-platform content promotion strategy, Crooked Media will have Team Whistle distribute Crooked’s YouTube show “ALL CAPS NBA” on Snapchat and Whistle’s other social platforms. The move is meant to capitalize on Whistle’s large social footprint to funnel viewers to Crooked’s weekly series, which launched on March 19.
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June 14, 2021
Henry Ruggs Offseason Workouts Set Stage for 2021
The Las Vegas Raiders' wide receiver Henry Ruggs takes us inside his offseason workout regimen. Produced by Whistle as part of their "No Days Off" video series, the video puts us up close and personal with Ruggs and his team as they prepare for this season.
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June 14, 2021
Look: Raiders safety Johnathan Abram shoe collection is insane
Most players, either just prior to being drafted or soon thereafter, are asked what the first thing they will buy with their first NFL paycheck. I think it’s safe to say, for Johnathan Abram, that answer is shoes.
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June 14, 2021
SociaLight: Marlon Humphrey Is Living in a Camper
Welcome to Marlon's Marquee Oasis. The Ravens star cornerback is the latest Raven to opt for the camper lifestyle.
After he signed his new contract with the Ravens, Humphrey said he was expecting to finish the season and return home to a new house, but COVID delays had other plans.
Humphrey loves the land his house is on, as he has dubbed it his "Marquee Oasis," so he opted to stay on the property a different way. His offseason crib is a camper! Check out this episode of Team Whistle's series, "Days Off."
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June 14, 2021
TV News Roundup
“Bear Grylls Adventures” will premiere June 5 on Whistle TV, Variety has learned exclusively. The show is a compilation of the iconic, eponymous survivalist’s most intimate moments and will feature his coolest tips and behind-the-scenes looks at his adventures and private life. “Bear Grylls Adventures” is part of an ongoing partnership between Team Whistle and Banijay’s The Natural Studios to create The Bear Grylls Digital Network, distributed across the adventurer’s social media channels. “My goal was to speak directly to my fans and empower them to learn tips and tricks for survival in the wild and in life,” Grylls said. “It’s been amazing to see the uptake here!”
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June 14, 2021
Video: Marlon Humphrey Living in Camper While He Builds New Home
Marlon Humphrey is building a new home he calls the "Marquee Oasis." However, he is living in a camper while the home is being built.
The new episode of Team Whistle's series Days Off chronicles that journey.
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March 29, 2021
ELEVEN SPORTS AGREES TO ACQUIRE TEAM WHISTLE
Aser Ventures’ portfolio companies ELEVEN SPORTS and Team Whistle will come together in a newly expanded ELEVEN Group.
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March 26, 2021
How Team Whistle Became a Video Juggernaut onSnapchat and TikTok
“Let our competitors be the aspirational hipsters — we’re like the really cool next door neighbor that’s actually dope,” Whistle’s Noah Weissman tells TheWrap.
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March 19, 2021
Team Whistle expands original programming as it chases more brand deals at higher prices
Our EVP of Media Joseph Caporoso sat down with Digiday to break down our current investment in original programming and how the strategy has paid off with advertisers and viewers, alike.
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March 11, 2021
How Gen Z and Millennials view sports betting: study
Team Whistle spoke with Business Insider about our latest research study revealing sports betting as a "side hustle" for Gen Z and Millennials. Their entrepreneurship has major implications for sports and related interest areas like card collection, memorabilia, sneakers and collectibles.
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February 22, 2021
Team Whistle Partners with SpringServe for its Ad Serving Platform
We're thrilled to announce a strategic partnership with SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV). Our partnership will play a key role in further engaging our advertisers on cross platform buys on OTT, CTV, Social, Mobile and Audio platforms.
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February 1, 2021
Cinedigm Selects Team Whistle As Exclusive Agency of Record for Direct Ad Sales
Cinedigm today announced they have chosen Team Whistle, a global media and entertainment company that includes Whistle, Tiny Horse, New Form and Vertical Networks, as Agency of Record, becoming the exclusive direct ad sales agent for Cinedigm's portfolio of ad-supported OTT networks.
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November 16, 2020
Dallas Mavs Big Man Boban Marjanovic Spends A Day at the Dallas Zoo
Dallas Mavericks center Boban Marjanovic's amusing personality is incredibly likeable and entertaining. And just when you thought it wasn't possible to like 'Bobi' any more ... The fan favorite spent his off-day at the Dallas Zoo, learning about lions, elephants, hippos, chimpanzees and giraffes.
The 7-foot-4, 32-year-old's "cheat day" was documented and produced by Team Whistle in partnership with Devour.
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September 30, 2020
Team Whistle Ups Michael Cohen To CEO, Sets Long-Form Partnership With Ex-Electus Chief Chris Grant
Team Whistle, parent of digital media operations such as Whistle, New Form, Tiny Horse and Vertical Networks, has promoted Michael Cohen to CEO, replacing company founder John West.
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August 19, 2020
FORTNITE: WORLD CUP FINALIST SCEPTIC JOINS TEAM WHISTLE AS AN ESPORTS AMBASSADOR
Team Whistle is a sports and entertainment company based out of New York. Today, they announced a partnership with Fortnite World Cup Finalist Griffin “Sceptic” Spikoski.
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August 10, 2020
With Gen Z craving engaging short-form content, TikTok is becoming the new home for sports
Tommy Walters, Research and Insights Manager at Team Whistle, discusses why teams should use TikTok to reach and engage with young sports fans.
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August 3, 2020
A media company explains its TikTok growth strategy, including mixing original and user-generated content and getting funding directly from the app
"I think you see more and more trends or pieces of [user-generated content] or pieces of music that originate on TikTok take o as much as they do on any other platform now," said Joe Caporoso, EVP of content & brand platforms at Team Whistle, the digital-entertainment startup that owns the Brother brand.
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July 22, 2020
‘Don’t Look Deeper’ Trailer: Quibi Unveils Nightmarish Look At Sci-Fi Thriller From Catherine Hardwicke
High school is a time in one’s life when they feel like they don’t fit in… but imagine finding out that you’re not human. That’s a whole new level of teen angst. This is exactly the case for the new Quibi series Don’t Look Deeper, which released the first trailer today.
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June 23, 2020
Bear Grylls & Banijay Partner With Team Whistle To Launch Digital Network
Bear Grylls, star of Netflix’s You Vs Wild and Nat Geo’s Running Wild With Bear Grylls, is launching a digital network after striking a deal with Team Whistle.
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June 22, 2020
Cinedigm Partners with Team Whistle to Distribute Whistle TV Programming
Cinedigm announced today a new partnership with Team Whistle to distribute its Whistle TV streaming service. Whistle TV is an OTT Linear and VOD sports and entertainment network featuring Whistle original shows and a content library from various studios, networks, and sports leagues. The free streaming service STIRR. Cinedigm will work with Team Whistle to significantly expand Whistle TV’s nationwide distribution on linear, AVOD, and SVOD platforms on connected TVs, digital set-top boxes, streaming devices, and web-based and online OTT services. Cinedigm will also distribute Whistle TV films and movies across OTT.
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May 21, 2020
Media Company Whistle Buys Marketing Firm to Capture Ad Spending by Streaming Services
Team Whistle, a digital media company known for its sports and entertainment programming on social platforms, has acquired the marketing firm Tiny Horse LLC, partly to capture more business from intensely competitive video streaming services.
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May 21, 2020
Team Whistle Buys Entertainment Marketing Firm Tiny Horse in $30 Million Deal
Team Whistle, the New York-based digital-media company, on Thursday announced the acquisition of Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers.
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April 7, 2020
Comedy Consumption When Nobody Feels Like Laughing
The media reporting on the generational divide during COVID-19 has cast behaviors and opinions of boomers, millennials, and Gen Z in a stark light. From reports of irreverent spring breakers to reports of boomers feeling less concerned about the virus than their younger counterparts, these differences are driving headlines.
But, across these groups, media consumption is up — and comedy, in particular, has always been an outlet for all ages to turn to during challenging times. Because of this, we dug into trends around comedy across generations and what they mean for brands who want to connect with customers.
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April 7, 2020
Whistle’s Joe Caporoso on crafting content in challenging times
Media companies are adjusting to a new, extended reality of remote work. In support of the social distancing measures facing our country, producers, editors and programmers are now stationed from their homes. Major events, particularly in the world of sports like the 2020 Olympics, are paused for the foreseeable future. It is imperative that companies adjust their strategy and move quickly to utilize their workforce despite the obstacles being presented by the current situation. At Whistle, our team has initially mobilized in three different ways to keep our platforms populated and tell the stories we are passionate about.View Press Link
March 30, 2020
Whistle to Boost Content Distribution While Fans Remain At Home
The coronavirus pandemic has hit each sector of the sports industry differently.
While leagues and television networks featuring live sports action continue to face headwinds, digital media companies relying on programmed content find themselves on the other end of the spectrum.
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March 6, 2020
Quibi Is Coming. Here Are the Famous People Making Shows for It
The new short-form streaming service Quibi, which debuted April 6, was meant to be ideal for smartphone users on the go. But now that no one’s going anywhere, what’s the main attraction?
For now the answer is content and celebrities — and oodles of both.
Quibi stands for “quick bites,” which refers to the service’s plan to offer short video segments (10 minutes or less) designed for small screens (your phone). But little else about Quibi is bite-size. In its first year, the company’s partners (the chairman Jeffrey Katzenberg and the C.E.O. Meg Whitman) are spending more than a billion dollars on content acquisition alone.
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February 24, 2020
Whistle Hires Ex-ITV Exec Alex Dundas as Head of Unscripted Originals
Digital-media company Whistle recruited Alex Dundas, most recently with ITV Entertainment, as executive VP and head of unscripted premium originals.
Based in Whistle’s L.A. office, Dundas will oversee development and packaging of new unscripted shows from Whistle and also will support sales to TV network and streaming partners. He reports to Dominic Ianno, EVP of Whistle’s growth and new initiatives group.
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January 31, 2020
How To Go Viral On TikTok, Via A Company With 1.2M Followers And 31M Likes
With over 682 million downloads in 2019, TikTok is clearly the social media/entertainment story du jour. And, even though it only became huge in 2019, it was one of the top 10 apps of the decade. With the company’s resources and expertise, Whistle has quickly grown to over 1.2 million followers on TikTok and 31 million likes. I asked Joe Caporoso, senior vice president of content and brand platforms to share how they’ve grown.View Press Link
January 9, 2020
John West Recognized As Digital Innovator To Watch in 2020
Since West started Whistle in 2009, the company has built a roster of sports-centric digital content creators and partners to reach millions of young sports-culture fans — and raised more than $100 million from investors including NBC Sports, Sky Sports, Liberty Global and Jeffrey Katzenberg’s WndrCo. West beefed up Whistle’s playbook with two acquisitions in 2019: New Form, the digital entertainment studio whose owners included Discovery, ITV, Ron Howard and Brian Grazer; and Vertical Networks…
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January 7, 2020
Walmart's Vudu Orders Dwyane Wade-Produced Docuseries In Partnership With Whistle
Vudu is turning its attention to the next generation of athletes with its new docuseries. Walmart's digital video service has ordered Legacy about up-and-comers in their respective sports who all happen to be the children of famous athletes. The eight-episode series hails from Whistle and is executive produced by former NBA player Dwyane Wade through his 59th & Prairie.
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December 20, 2019
Whistle’s Recipe For Success: Mobile-First, Multiplatform, Made To Order
The watchword at entertainment and sports media company Whistle is distribution. “We go direct-to-consumer on whichever platforms our audience prefers to do their watching,” said Alison Meyer, who leads brand marketing solutions at Whistle. Originally known for its influencer-led sports content, Whistle has since branched out into lifestyle, humor and general entertainment – anything “positive and relatable,” Meyer said.
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November 13, 2019
Dude Perfect To Drop ‘Untold Stories’, A Feature-Length Glimpse Behind Their Trick Shots
Sports-centric YouTube quintet Dude Perfect, best known for their trick shot videos, is set to release a feature-length project next month titled Dude Perfect Trick Shots: Untold Stories.
Untold Stories was produced by Dude Perfect’s longtime digital network, Whistle. Whistle inked a new deal with Dude Perfect last year that called for the two parties to collaborate on longer-former content ventures, and which also stated the Dude Perfect crew would become brand amassadors for Whistle — which has more recently acquired New Form and Vertical Networks, and is in the process of building its own OTT channel, WhistleTV.
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November 6, 2019
Blue Wire and Whistle Team Up For Podcast Partnership
As Blue Wire Media looks to grow, the sports podcast network is branching into partnerships with existing media brands.
Blue Wire announced partnerships with Whistle and the Las Vegas Review-Journal to produce and distribute podcasts for the two established brands.
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October 28, 2019
Eko Launches Interactive Fashion Series With Nina Garcia
Eko's latest interactive series turns viewers into Hollywood stylists.
The video startup has launched Clothes Call With Nina Garcia, a 12-episode fashion series where viewers will have a tight budget to style a client for a big event.
Garcia, a judge on Project Runway, stars in and executive produces the series, which hails from Whistle-owned mobile-first studio Vertical Networks. Drew Pokorny of Vertical Networks is also producing.
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October 26, 2019
After Sluggish Starts, More Publishers Are Finding Snapchat A Moneymaker
Once an afterthought in the media landscape, Snapchat Discover has transformed into a profitable venture for many digital media publishers looking to reach a younger audience, including Whistle.
“We have seen a notable increase in the previous few months and the trajectory of revenue growth we have seen has been particularly encouraging. It is definitely becoming a larger share of our media and social distribution business,” said Joe Caporoso, Senior VP of Content and Brand Platforms at Whistle.
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October 24, 2019
Memes Made Spice Adams More Famous Than the N.F.L. Could
At a WeWork in the Gramercy Park neighborhood, Anthony (Spice) Adams was transformed.
He had entered as himself, the former N.F.L. player turned social media sensation, but he emerged festooned in a maroon suit and matching fedora, a white T-shirt from his new merchandise line strategically peering through.
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October 18, 2019
Whistle Announces Launch of OTT Network, WhistleTV
More digital-native studios are launching linear streaming channels to get in on the growing share of advertising dollars that are shifting to over-the-top streaming (OTT) platforms.
Digital-entertainment company Whistle is the latest to go over-the-top with 24-hour streaming channel, WhistleTV, that will land on at least two ad-supported OTT platforms later this year, the company told Business Insider.
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October 13, 2019
Whistle Wise Featured In Ad Week Infographic
More Gen Zers and millennials are using their phones as a primary mobile viewing device. But there are marked differences in their content viewing habits, according to Whistle Wise. The data arm of the Gen Z media brand Whistle found 62% of Gen Zers prefer a daily hit from their Instagram feed, while 65% of millennials are streaming Facebook video every day.
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October 9, 2019
Digital Media Companies Consolidating Should Boost Their Forays Into Hollywood
Scale matters on Madison Avenue, and it matters on Hollywood Boulevard too - but in a different way.
The recent flurry of media companies coming together - Vox Media and New York Media, Vice Media and Refinery29, Whistle and Vertical Networks, Group Nine Media and Popsugar - may stem from the pressure that Google and Facebook have put on their respective advertising businesses. The consolidation stands to also help these companies in their forays into streaming and TV programming.
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October 4, 2019
Whistle Is Buying Media Mogul Elisabeth Murdoch's Mobile-Content Studio, Vertical Networks
Digital entertainment startup Whistle, which is know for its sports programming, is buying Elisabeth Murdoch’s mobile-content studio, Vertical Networks, to double down on lifestyle and entertainment brands that can be monetized across platforms.
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September 17, 2019
Whistle and OTRO Announce Multi-Year Commercial Partnership
The entertainment and sports media company Whistle and the digital content studio OTRO have announced a multi-year commercial partnership.
Together, the two companies will collaborate on programming strategy, co-creating premium original content and developing experiential activations. They will also work together on the development and monetization of content and IP formats globally.
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July 12, 2019
After Sluggish Starts, More Publishers Are Finding Snapchat A Moneymaker
Once an afterthought in the media landscape, Snapchat Discover has transformed into a profitable venture for many digital media publishers looking to reach a younger audience, including Whistle.
“We have seen a notable increase in the previous few months and the trajectory of revenue growth we have seen has been particularly encouraging. It is definitely becoming a larger share of our media and social distribution business,” said Joe Caporoso, Senior VP of Content and Brand Platforms at Whistle.
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June 12, 2019
Don Cheadle to Star in Quibi Sci-Fi Drama ‘Don’t Look Deeper’
Don Cheadle is the latest A-list name to throw his hat into the Quibi content ring.
The “Avengers” and “Black Monday” star has joined the cast of sci-fi drama “Don’t Look Deeper,” which is in the works at the short form content platform founded by Jeffrey Katzenberg.
“Don’t Look Deeper” is set in Merced, Ca. fifteen minutes into the future, and centers on a high school senior who can’t seem to shake the feeling that something about her just isn’t right. She’s not human, not one of us. This revelation sets in motion a series of events that suddenly puts her entire life in jeopardy.
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May 2, 2019
"F2 Finding Football" Receives Daytime Emmy® Awards Nomination
The YouTube Original series "F2 Finding Football," starring soccer skill pioneers Billy Wingrove and Jeremy Lynch of The F2, received a Daytime Emmy® Awards Nomination for Outstanding Travel and Adventure Program. Bringing together the best in football talent and celebrity guests, The F2 takes viewers along a global adventure to explore the beautiful game and unique pitches around the world in Argentina, Brazil, Mexico, Iceland, France, Thailand and more.
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March 12, 2019
Facebook is paying 12 publishers for Watch shows starring video creators
Facebook is recruiting publishers, including BuzzFeed, Condé Nast and Complex Networks, to produce new Facebook Watch shows starring video creators, celebrities and other influencers.
Facebook has confirmed a new program through which it will fund and license new shows for Facebook Watch. Facebook describes this program, which has no official name but is referred to by some executives as “Facebook match,” as a video incubator to fund collaborations between publishers and video creators.
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January 23, 2019
Whistle Acquires New Form
Whistle, a rising sports and entertainment content entity repped by CAA, has set a deal to acquire New Form, the content outfit launched in 2014 with backing from investors such as Ron Howard, Brian Grazer and Discovery.
The companies declined to reveal terms of the deal, but said it involved a cash investment by New Form in exchange for equity in the combined company. Howard, Grazer, Discovery and other stakeholders such as ITV and agency vet Jim Wyatt, will have equity in Whistle, and a majority of them invested cash into the new entity.
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December 5, 2018
‘Benedict Men’ Set At Quibi
Benedict Men, a new docuseries executive produced by Stephen Curry’s Unanimous Media and produced by Whistle, is set at Jeffrey Katzenberg and Meg Whitman’s Quibi, the new mobile subscription service, which launches next year. The project, among the first for the mobile video startup, was announced today by Katzenberg and Quibi CEO Whitman during Variety’s Innovate: AI and Data Science in Media summit.
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November 15, 2018
Whistle, Soon After Securing $28M In New Funding, Signs With CAA
Not long after raising $28 million in additional funding through a Series D round, sports video and branded content player Whistle has signed with CAA.
The deal will give Whistle access to the agency’s resources across TV, motion pictures, digital media and sports. CAA has been building a major presence in sports for more than a decade, making Whistle a logical client.
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August 21, 2018
Whistle Sports Ranks in Top 10 Media Companies in Inc. Magazine's 2018 Inc. 5000
Whistle Sports, the entertainment media brand that creates, curates and distributes content for young audiences, was named the #10 fastest-growing media company on the 37th annual Inc. 5000 list and #439 across all industries. The Inc. 5000 is a list of the fastest-growing private companies in the nation ranked according to percentage revenue growth when comparing 2014 and 2017.
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June 21, 2018
Whistle Sports Raises $28 Million Series D
Digital entertainment startup Whistle Sports has raised $28 million as part of an ongoing Series D fundraise, the company announced Thursday. The new round of funding is being led by Aser, a global investment company that also counts British soccer club Leeds United as part of its portfolio.
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January 22, 2024
TEAM WHISTLE AND FINISH LAUNCH CULINARY FACE OFF EPISODES OF HOME TEAM WHERE ATHLETES COMPETE TO IDENTIFY ULTIMATE FOODIE CHAMPION ON JANUARY 22
Both Episodes Feature a pair of iconic Detroit Lions: Hall of Fame Wide Receiver Calvin Johnson and breakout rookie running back Jahmyr Gibbs
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December 8, 2023
TEAM WHISTLE AND STATE FARM LAUNCH FOOTBALL FOCUSED EPISODES OF HOME TEAM TO CONNECT WITH FOOTBALL FANS ON DECEMBER 7
SERIES MARKS THREE YEARS OF CONTINUED COLLABORATION, ALIGNING STATE FARM WITH CURRENT FOOTBALL SEASON
Couples Featured Include: TJ Hockenson, tight end for the Minnesota Vikings, and his fiancé Mikala Brown, Jordan Mailata, offensive tackle for the Philadelphia Eagles, and his wife Niki Ikahihifo-Bender and Mecole Hardman, wide receiver for the Kansas City Chiefs, and girlfriend Chariah Gordon
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July 21, 2023
TEAM WHISTLE COLLABORATES WITH WALMART PLUS ON CUSTOM BEST DAY EVER SERIES
CAMPAIGN PROMOTES HOW WALMART+ OFFERINGS CAN HELP PLUS UP YOUR LIFE
Series Hosted By Nate Burleson, Television host and Former Football player, with Three Deserving Families Gifted The Best Day
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July 21, 2023
ADOBE PARTNERS WITH TEAM WHISTLE ON THE BEAUTIFUL GAME TIMED TO THE WOMENS WORLD CUP
VIDEO SERIES CELEBRATES AND SPOTLIGHTS INSPIRING STORIES FROM TOP NATIONAL WOMEN’S SOCCER LEAGUE PLAYERS
Episodes feature Carli Lloyd and Ashlyn Harris
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April 28, 2023
DEEBO SAMUEL GETS GRILLED IN A PRESS CONFERENCE BY INQUISITIVE GRADE SCHOOL AGE JOURNALISTS, IN TEAM WHISTLES LATEST ORIGINAL PRESSED SERIES
Kyu Blu Kelly and Owen Pappoe, Two Draft Picks Are Upcoming Press Conference Subjects
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April 26, 2023
TEAM WHISTLE LAUNCHES ITS FIRST SHORT FORM SLATE, BUILT WITH THE NEXT GENERATION OF UP AND COMING IN HOUSE CREATORS
ORIGINAL TITLES INCLUDE: ‘MEET THE PARENTS’, ‘TEAM PLAYERS’, ‘COLD CALLS', ‘ALTERNATE GAME PLAN’ AND ‘EASY LAYUP’
Slate Includes Whistles Popular Titles reimagined Including: ‘No Days Off’, ‘My Hustle’, ‘Days Off’, ‘I Could Do That’, ‘Home Team’ and ‘Players Breakdown’
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February 24, 2023
TEAM WHISTLE LAUNCHES ITS WHISTLE CREATOR PROGRAM TO FOCUS ON TIKTOK AND OTHER SHORT FORM CONTENT, ENABLING THE NEXT GENERATION OF BEST IN CLASS CREATORS
Creator Program Includes Darnell Smith and Joy De’Angela, as well as NIL Athletes, Cameron Ward, from Washington State Football and Adam Botskin, from University of Montana Football
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November 11, 2022
WENDYS AND DR PEPPER PARTNER WITH TEAM WHISTLE, TO CELEBRATE PERFECT PAIRINGS THIS COLLEGE FOOTBALL SEASON WITH NEW HOME TEAM SERIES
Series Features Christian Kirk, Former College Football Player at Texas A&M and Fiancee, Ozzy Ozkan, and Will Anderson and Brian Branch, Football Players for the Alabama Crimson Tide
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November 3, 2022
CAFFEINE CONTINUES TO DOUBLE DOWN ON INVESTMENT IN ORIGINAL PROGRAMMING WITH NEW LIVE SERIES DUNK BATTLE
Series Completed In Partnership with Team Whistle
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October 21, 2022
PIXELLOT LAUNCHES ORIGINAL SERIES MY FIRST COACH HOSTED BY DELL CURRY NBA LEGEND AND FATHER OF STEPHEN AND SETH CURRY
SERIES TELLS THE STORY OF SOME OF THE WORLD’S BIGGEST ATHLETES THROUGH THE EYES OF THEIR PRO ATHLETE PARENTS
Series Created in Partnership With “MAGNET”, Team Whistle’s Social Content Agency
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September 27, 2022
DAZN ACCELERATES GLOBAL GROWTH MOMENTUM WITH ACQUISITION OF ELEVEN GROUP BUSINESSES
- DAZN Group today announces acquisition of ELEVEN Sports and Team Whistle
- Deal accelerates DAZN’s global growth ambitions and diversification strategy
- Acquisition propels DAZN to largest holder of European sports rights
- Expands capabilities in live sports streaming sector, introducing DAZN to new markets
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July 21, 2022
MLB Originals to debut Celebrity Sluggers, a new gamified talk show hosted by Internet star Hannah Stocking
Brandon Perea, JoJo Siwa, Aubrey Plaza, D’Arcy Carden, Charli D’Amelio and Xolo Maridueña Swing for the Fences in New Series; Celebrity Sluggers Debuts July 21 on YouTube, MLB.TV and Facebook
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June 30, 2022
FX AND TEAM WHISTLE PARTNER FOR PUT YOU ON, EPISODE PROMOTING NEW FX SERIES, THE BEAR, STREAMING THURSDAY, JUNE 23 EXCLUSIVELY ON HULU
Episode Follows Alex DeBrincat from the Chicago Blackhawks of the National Hockey League,
As He Tours the Chicago Culinary and Social Scene
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June 30, 2022
AIRHEADS CANDY AND TEAM WHISTLE PARTNER ON SPECIAL EPISODE OF DAYS OFF PLAY FOR THE FUN OF IT EDITION FEATURING JOSH PECK, AS HE EMBARKS ON A DAY OF UNEXPECTED ADVENTURE
NEW YORK – (June 29, 2022) – Team Whistle, the global sports media and entertainment company, announced a partnership with Airheads on a new episode of their flagship #1 docu-series ‘No Days Off’ spinoff ‘Days Off: Play For the Fun of It,’ premiering on Monday, June 27 on Whistle’s YouTube page, and their social media handles. ‘Days Off’ is a series where athletes and celebrities take well deserved rest time from their respective professions. This episode champions ownable moments of play by inspiring actor/comedian Josh Peck to indulge in carefree uninhibited fun. In the episode, Josh takes his turn at some solo high flying fun at the trampoline park he typically visits with his son.
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May 25, 2022
CREATOR JACQUES SLADE GIFTS SNEAKERS AND OTHER MEMORABILIA TO THE MAGICS COLE ANTHONY AND OTHER ATHLETES AND ENTERTAINERS ON WHISTLES NEW WHATS IN THE BOX SERIES PREMIERING ON WEDNESDAY JUNE 1
Future Episodes Feature Gilbert Arenas, American former professional basketball player; Coi Leray, American Rapper; Mike Williams, Receiver for the Los Angeles Chargers and Tea Cooper, Basketball Player for the Los Angeles Sparks
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May 10, 2022
SONY PICTURES HOME ENTERTAINMENT IN COLLABORATION WITH TEAM WHISTLE LAUNCHED GLOBAL COMMERCIAL AND CORRESPONDING EPISODE OF DAYS OFF FEATURING JA MORANT TO PROMOTE SPIDER MAN NO WAY HOME
Innovative Collaboration Built Around Brand Integration and White Label Production, Both Featuring NBA Superstar, Ja Morant Aligning Film to NBA Calendar Season
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April 14, 2022
BANKRATES FIRST EVER ORIGINAL YOUTUBE SERIES $$$$ THEY DIDNT TEACH YOU LOOKS TO SPEAK TO MILLENNIALS AND GEN Z AUTHENTICALLY WHILE DIMINISHING THE STIGMA OF DEBT
Campaign Features Names like The Bachelor’s Matt James, and Queer Eye’s Tan France
Created in partnership with Team Whistle’s “MAGNET” AGENCY
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March 31, 2022
TEAM WHISTLE PARTNERS WITH AMAZE MEDIA LABS ON NEW MAKING BREAD PODCAST HOSTED BY NFL QUARTERBACK MATT BARKLEY
Upcoming Guests Include, DeShone Kizer, former NFL Quarterback and NFT Company Founder, One of None, Josh Luber, Chief Vision Officer and Co-Founder of Fanatics Collectibles and Former NFL Player turned Investor, Dhani Jones
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March 28, 2022
TEAM WHISTLE PARTNERS WITH FOUNDER OF FIRST WOMENS BASKETBALL SNEAKER BRAND “MOOLAH KICKS” ON EXCLUSIVE “THE FUTURE IS HER NFT DROP FOR WOMENS HISTORY MONTH
Release Timed to Natalie White’s Episode of ‘My Hustle’ Series
Proceeds Being Donated to the Bronx Storm, a nonprofit AAU Youth Basketball Program
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March 21, 2022
BLAKE MARTINEZ FROM THE GIANTS SHOWS OFF A 2.3 MILLION DOLLAR POKEMON COLLECTION ON WHISTLES NEW PRICE WENT UP SERIES
Other Collectors Include Jim Jones, Ros Gold-Onwude, The Professor and 24kGoldn
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March 14, 2022
KARL-ANTHONY TOWNS AND JORDYN WOODS EMBRACE A LITTLE HEALTHY COUPLES COMPETITION IN WHISTLES NEW HOME TEAM SERIES
Other Couples Featured Include, Grayson Allen, Basketball Player for the Milwaukee Bucks and Fiancé Morgan Reid, Former Pro Soccer Player
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February 17, 2022
TEAM WHISTLE PARTNERS WITH OIKO SAND WAVEMAKER ON NEW SEASON OF I COULD DO THAT FEATURING FAMOUS FATHER SON DUOS BATTLE OF STRENGTH
Series Serves as Continued Social Amplification of Oikos “Strong” Campaign That Leans Into Further Priority Football Tent Poles
First Episode Features Patrick Surtain Jr and Sr
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February 11, 2022
TEAM WHISTLE LAUNCHES “MAGNET” SOCIAL CONTENT AGENCY
Sports Media & Entertainment Company Expanding To Capitalize on Global Demand
Danielle Johnsen Karr Named First “Magnet” Lead
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February 3, 2022
TEAM WHISTLE NAMES JOE CAPOROSO PRESIDENT
In New Role, Caporoso to Lead Team Whistle’s Overall Strategy
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December 7, 2021
TEAM WHISTLE CELEBRATES WORLD TRICK SHOT DAY IN PARTNERSHIP WITH META ON TUESDAY, DECEMBER 7
Creators and Athletes like Rachel DeMita, Deestroying, Briana Green and Famous Los to Participate Sharing Their Celebration of Trick Shots While Encouraging Users to Show Their Moves
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December 2, 2021
TEAM WHISTLE HIRES EVAN SILVER AS VP OF ORIGINAL CONTENT DEVELOPMENT
Since Hitting 5 Billion Views and 7 Million Hours Watched Year to Date, Whistle Continues Investment in Original Programming
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November 8, 2021
THE WORLD GAMES 2022 TAPS TEAM WHISTLE’S IN HOUSE AGENCY TO HANDLE SPONSORSHIP PACKAGING, SALES AND SOCIAL SUPPORT
The World Games 2022 to Take Place in Birmingham, AL, Marking The Second Happening in The U.S.
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October 27, 2021
REDBOX SIGNS TEAM WHISTLE’S PALOMINO MEDIA GROUP TO HANDLE DIRECT SALES FOR AD SUPPORTED STREAMING VIDEO PLATFORM
Deal marks Palomino Media Group’s continued support of top streaming clients
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October 26, 2021
TEAM WHISTLE AND BASEBALL LIFESTYLE 101 HAVE PARTNERED TO CREATE AN EXCLUSIVE T-SHIRT FOR PURCHASE DIRECTLY FOLLOWING THE ‘NO DAYS OFF’ EPISODE IT IS HIGHLIGHTED IN
Episode Features Baseball Prodigy Tyler Acevedo on Tuesday, October 26
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October 14, 2021
TEAM WHISTLE TEAMS UP WITH STATE FARM® FOR A FOOTBALL FOCUSED SEASON OF ‘PUT YOU ON: SURPRISINGLY GREAT SPOTS’ PREMIERING ON THURSDAY, OCTOBER 14
Starting with Spice Adams, Former Defensive Tackle for The Bears, Mecole Hardman, Wide Receiver and Return Specialist for the Kansas City Chiefs and Henry Ruggs, Football wide receiver for the Las Vegas Raiders
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October 12, 2021
Whistle Studios Partners with WaV Sports and Hall of Fame Resort & Entertainment Company on Football-Themed Docuseries The Academy
Companies to produce six original longform episodes that follow participants of the second annual NFL Alumni Academy at the Hall of Fame Village powered by Johnson Controls
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October 1, 2021
TEAM WHISTLE AND FOLLOW THROUGH GREENLIGHT NEW SERIES “DOUBLE DUTY” CHRONICLING THE JOURNEY OF ATHLETE PARENTHOOD
Series Features Soccer Player, Jess McDonald, Retired Football Player, Greg Olsen, American Basketball Player, JaVale McGee, MMA Fighter, Cat Zingano, Football Player, Chris Harris Jr. , Brenna Huckaby, Snowboarder, and more
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September 23, 2021
WHISTLE PREMIERES DUNK LEAGUE SEASON THREE COMBINING ATHLETICISM, HIGH STAKES AND RELATABLE CHARACTERS ON MONDAY, SEPTEMBER 27
New Host Rachel DeMita Joins MouthPiece And The Top Dunkers For Massive $50,000 Dunk Contest
Nate Robinson, Former NBA Dunk Contest Winner, Appearing as a Celebrity Judge
Trailer hereRead more
September 3, 2021
TEAM WHISTLE PARTNERS WITH ‘NIL’ ATHLETES TO DEVELOP THEIR LIKENESS THROUGH ORIGINAL FORMATS LIKE SERIES ‘PUT YOU ON’ PREMIERING ON FRIDAY, SEPTEMBER 3
Starting with Collegiate Football Players and Projected First Round Picks, Kyle Hamilton from Notre Dame and Chris Olave from Ohio State, as well as Jaiden Fields, a Softball Player from University of Georgia and more
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August 10, 2021
TEAM WHISTLE AND EBAY PARTNER ON NEW SEASON OF ‘CARD CLOUT’ AFTER A RECORD BREAKING YEAR FOR THE TRADING CARD INDUSTRY
Spencer Dinwiddie Prism Parallel card, signed by Spencer himself during the show will be Auctioned on eBay Directly Following Premiere Episode with 100% of Funds Donated to City of Hope
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July 8, 2021
WHISTLE TV ANNOUNCES FIRST-EVER SLATE OF ORIGINAL PROGRAMMING AND SERIES FROM DUDE PERFECT AND 2HYPE
Premiering Documentary ‘No Seasons Off’ Following New York Gauchos, Based on Hit Series ‘No Days Off’ on July 9 at 8 PM ET
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June 4, 2021
TEAM WHISTLE PARTNERS WITH CROOKED MEDIA TO SYNDICATE SERIES ‘ALL CAPS NBA’ WITH JASON CONCEPCION
This Marks First Collaboration of a Larger Partnership Focused on Passion Points of Today’s Generation Including Sports, Entertainment and Activism
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May 18, 2021
COMEDIAN AND ACTRESS MICHELLE BUTEAU LETS LOOSE WITH FRIENDS IN WEEKEND GETAWAY WITH MICHELLE BUTEAU, STREAMING EXCLUSIVELY ON DISCOVERY+
Produced by Queen Latifah and Shakim Compere’s Flavor Unit Entertainment, Three-Episode Series with Guest Stars Tig Notaro, Sasheer Zamata and Chelsea Peretti Drops Thursday, June 10th
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May 12, 2021
YOUTUBE SENSATION MMG PARTNERS WITH TEAM WHISTLE TO HOST NEW SERIES ‘RELOAD MY ROOM
Series to Enhance and Elevate Rooms of Deserving Young Gamers From Across the Country
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May 12, 2021
TEAM WHISTLE LAUNCHES BEAR GRYLLS ADVENTURES SERIES ON WHISTLE TV
Team Whistle previously entered a partnership with Banijay’s The Natural Studios To Launch The Bear Grylls Digital Network
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May 10, 2021
TEAM WHISTLE DOUBLES DOWN WITH TWO STRATEGIC NEW HIRES
Matt Koenig, Set to Serve as VP of Programming and Monetization; Stacey Richman, Named VP of Communications
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