Both Episodes Feature a pair of iconic Detroit Lions: Hall of Fame Wide Receiver Calvin Johnson and breakout rookie running back Jahmyr Gibbs

NEW YORK – (January 22, 2024) – Team Whistle, the global sports media and entertainment company, and Finish® , a Reckitt brand and a leader in the dishwasher detergent category, are collaborating on culinary face off episodes of ‘Home Team’ starting on January 22 on Whistle’s YouTube page and across their other social platforms.

Each episode sees teammate duos participating in quirky and friendly competition to reveal who reigns the Ultimate Foodie Champion. Through a series of questions and fun cooking challenges, we will reveal who’s got the most passion and skills when it comes to their cities best eats, and of course, cleaning up the mess! Each episode will incorporate messaging reinforcing Finish Ultimate as their MVP of cleaning dishes, while encouraging people to vote** for their favorite game day dish at FinishDishLeague.com. Finish Ultimate Dishwasher Detergent is the latest innovation from Finish that tackles burnt-on stains even in the toughest conditions, providing the Ultimate clean even when you skip the rinse.

At Finish, we want customers to get excited about their favorite game day dishes and count on Finish Ultimate Dishwasher Detergent to take care of the tough messes,” said Tarik Bayar, Vice President of US Marketing for Finish at Reckitt. “ We’re excited to join forces with Whistle's ‘Home Team’ series partnering with influential athletes to show how teammates can embrace the competitive side of game day cooking, and have a fool-proof plan for cleaning their dirty dishes afterward.

Home Team’ brings together notable football players and either their at-home or on-the- field teammates, as we get to know them better through a light-hearted competition and fun Q&A that gives fans an all-access look into their relationships through intimate quirks and funny stories. Both episodes are set to feature a pair of Detroit Lions: Hall-of-Fame wide receiver Calvin Johnson, and breakout rookie running back Jahmyr Gibbs.

Our family is constantly accumulating dirty dishes, so we rely heavily on Finish Dishwasher Detergent to keep things fresh, and clean" said Calvin Johnson. “The regularity of how my family uses it, made my participation in this campaign the right fit. It didn’t hurt that the episode gave me the opportunity to have fun with my friend Jahmyr Gibbs in Whistle’s original ‘Home Team’ series.”

At Whistle, we have a deep understanding of sports culture and can create off the field content that integrates brand messaging seamlessly, while tying into sportings biggest cultural tentpoles," said Jamie Rubin, VP of Brand Partnerships at Team Whistle. We are excited to partner with Finish to create competition around different cities' favorite foods.”

To further promote “Home Team,supporting social assets will be shared across TikTok, Instagram Reels, Facebook Reels and YouTube Shorts, including:

  • Game Day Eats: Athletes are listing their top five favorite snacks specific to their cities and noting how they clean up even the messiest nachos without the pre-rinse with Finish Detergent.
  • Blindfold Challenge,’: Hosts dive headfirst into a blindfolded challenge that brings about local pride. For example, with talent from Detroit, they will compete in a Detroit-style pizza-making challenge. The loser of the competition is tasked with cleaning all the messy dishes. But that hardly feels like a punishment thanks to the help of Finish Ultimate and the ability to skip the rinse.

For more information on The Finish Dish League and the chance to enter to win a brand new dishwasher or cash prize of $10,000** viewers can visit finishdishleague.com.

About Reckitt

Reckitt* exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege.

Reckitt is the company behind some of the world’s most recognizable and trusted consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.

Every day, more than 30 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always.

We are a diverse global team of c. 40,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society. Find out more, or get in touch with us at www.reckitt.com

* Reckitt is the trading name of the Reckitt Benckiser group of companies

New Finish® Ultimate is the only dish detergent tab created with CYCLESYNC™ Technology that releases the right ingredient+ at the right time. Finish® Ultimate works in the toughest conditions – from burnt-on stains to old dishwashers and hard water – even when you skip the rinse. To learn more about Finish® Ultimate, please visit https://www.finishdishwashing.com/products/deterge.... +enzyme

Sweepstakes Copy:

Starting today through February 25th, fans can cast their vote to help decide America’s greatest game day dish and be automatically entered for a chance to win a Whirlpool dishwasher or the grand prize of $10,000. For official rules and details on how to vote, visit FinishDishLeague.com. Terms and conditions apply.**

**No purchase necessary. Void where prohibited. Sweepstakes is open to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older as of the date of entry. Begins 12:00 a.m. ET on 1/22/24 and ends at 11:59 p.m. ET on 2/25/24. For official rules, visit FinishDishLeague.com. Sponsor: Reckitt Benckiser LLC, 399 Interpace Parkway, Parsippany, NJ 07054.

About Team Whistle:

Team Whistle is a DAZN Group sports and entertainment media company built to engage and activate today’s generation, wherever they consume content globally. As a pioneer in data-driven content creation and distribution, Whistle has a positive and relatable original content slate of 50+ shows and a creator network that generates five billion views per month across digital and social platforms such as YouTube, TikTok, Snapchat, Instagram, and Facebook. With these deep ties to social and streaming platforms, Team Whistle’s internal agency “MAGNET,” provides platform-first content strategies to brands, leagues and platforms to attract audiences and create revenue opportunities.



Stacey Richman