Bounty and NFL greats clean up after wings and football talk

Bounty Paper Towels, a Procter & Gamble brand, is preparing for the NFL playoffs and the Super Bowl with social content featuring football dynamic duos connecting over a plate of wings and illustrating how the household product can clean up the mess from the popular game day food. The effort repeats Bounty’s focus from last year’s Super Bowl on wings and NFL duos, or wingmen, building on the push by bringing on nearly three times as many athletes.

To kick things off, the CPG brand released a four-and-a-half minute video on YouTube, titled “Wingman Stories Spill the Sauce,” through a partnership with Team Whistle, a sports and entertainment media company that’s part of the DAZN Group. The video features Rob Gronkowski and Julian Edelman chowing down on wings as they reminisce about their football careers and clean up using the Bounty towels conveniently located on the table.