Series Serves as Continued Social Amplification of Oikos “Strong” Campaign That Leans Into Further Priority Football Tent Poles

First Episode Features Patrick Surtain Jr and Sr

NEW YORK –(February 17, 2022) –Team Whistle, the global sports and entertainment media company today announced a partnership with Oikos® and Wavemaker to extend their Oikos® “How Strong Do You Want To Be?" integrated campaign tied to football's biggest night with a social extension that is meant to place Oikos directly in the social conversation around priority football tentpoles like the year's biggest game, Scouting Combine and the Draft. Beginning with a new season of Whistle’s ‘I Could Do That’ premiering on Monday, February 14 across Whistle’s YouTube channel and social media handles, Oikos, Wavemaker, and Whistle will feature professional athletes, who throughout their careers have prioritized both their physical and mental health, to go against the one competitor that knows them best – their son - while attempting unique challenges.The series will follow famous football father-son duos like Patrick Surtain Jr. and Sr. as they compete testing their own limitations while relying on Oikos Triple Zero and Oikos Pro.

In the nationally aired commercial “Oikos Strong”, football father and son duo, Deion Sanders and son go toe-to-toe with protein-packed Oikos Triple Zero® and Oikos Pro® to prove who is stronger. From wood chopping to leaf raking to SUV lifting, the duo competes in a series of over-the-top feats to answer "who is the stronger Sanders" once and for all, all while bringing to life the unique attributes of protein-packed Oikos Triple Zero and Oikos Pro.

"Whistle was the right partner to help Oikos extend their Oikos “Strong” campaign because they understand creating content that is evergreen and far more focused on personality-driven formats than relying on traditional elements like stats, scores, and highlights” said Caitlin Fuoco Associate Director, Digital Investment at Wavemaker. “Together we were able to create a continued strategy that leans into big football tent poles but is focused on content that promotes being the best version of yourself which means something different to every individual.”

"We love how strongly the values and tone of Oikos shine through our custom integration into Whistle's relatable programming with the natural alignment through our ‘I Could Do That’ format” said Vinnie Butera, VP Brand Partnerships. “We were thrilled to extend the legs of their Oikos “Strong” campaign with content and components that continue the momentum of football season excitement by leaning into other football tentpole events like the Scouting Combine and Draft.”

The premiere will start with Patrick Surtain Jr and Sr as they compete in a variety of challenges and drills that align with their natural playing positions. In the second episode, we will see Frank Gore Sr. and Jr. as they compete in combine related drills.

About Team Whistle:

Team Whistle is a sports and entertainment media company built to engage and activate today’s fans worldwide through positive and relatable content, wherever and however they want it. Team Whistle is a pioneer in the data-driven creation and distribution of positive and relatable content in sports and entertainment for young audiences globally. Team Whistle's proven portfolio of unscripted, scripted and interactive shows are available across its expansive social and AVOD media distribution network. The company's video content IP and audience combined with its powerful analytical, production and commercial capabilities serve to help brands, distributors, talent, sports leagues and media companies activate and engage consumers across the content ecosystem.

About Oikos:

Oikos is a part of Danone North America and includes an epic mix of products including Greek Yogurt options for anyone looking to fuel up and fill up with a delicious morning or afternoon snack. From Oikos Blended, packed with big fruit flavor and a nutritious punch, to Oikos Triple Zero®, a high protein snack to help maintain strength, to Oikos Pro®, a protein-packed, crave-worthy post-workout option, Oikos provides consumers with a selection of creamy, delicious and nutritious products to help them achieve their goals no matter how big or small. Oikos is obsessed with yogurt and dairy, and as part of Danone North America, one of the world's largest B Corps™, is equally passionate about sourcing ingredients, and sustainable food systems.

About Danone North America:

Danone North America is a purpose-driven company and an industry leader in the food and beverage category. As a Certified B Corporation®, Danone North America is committed to the creation of both economic and social value, while nurturing natural ecosystems through sustainable agriculture. Our strong portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, evian®, Happy Family® Organics, Honest to Goodness®, Horizon® Organic, International Delight®, Light + Fit®, Oikos®, Silk®, So Delicious® Dairy Free, STōK®, Two Good®, Wallaby® Organic and YoCrunch®. With more than 6,000 employees and 14 production locations across the U.S. and Couldada, Danone North America's mission is to bring health through food to as many people as possible. For more information, visit www.danonenorthamerica.com. For more information on Danone North America's B Corp™ status, visit: https://bcorporation.net/directory/danone-north-america.



Stacey Richman