Release Timed to Natalie White’s Episode of ‘My Hustle’ Series

Proceeds Being Donated to the Bronx Storm, a nonprofit AAU Youth Basketball Program

NEW YORK – (March 24, 2022) – Team Whistle, the global sports media and entertainment company is partnering with athletic footwear line, “Moolah Kicks”, and its founder, Natalie White, on an exclusive NFT drop to celebrate Women’s History Month. ‘Moolah Kicks’ is the first women’s basketball brand that prioritizes creating a world where female basketballers can truly feel at home in their sneakers. Whistle is proud to present THE FUTURE IS HĒR NFT project, a collection that is meant to empower and elevate women in the sports world. It will be ten pieces of art that embody a variety of sports from Basketball to Soccer and beyond.

To keep this initiative laser focused on female athletics, all proceeds will be used to purchase shoes to donate to Bronx Storm, a nonprofit AAU youth basketball program for the academic and athletic growth of student-athletes.

“When Whistle first approached me about appearing in their ‘My Hustle’ series, I was honored to be profiled among other young entrepreneurs who have built thriving businesses,” said Natalie White, Founder of “Moolah Kicks”. “So naturally, when they told me about the opportunity to collaborate on an exclusive and fun NFT collection that celebrates women in sports, it was a no brainer.”

“We've been looking for the perfect opportunity to integrate NFTs with our original content. When we got to know Natalie, her business, and what she stands for, we knew it was the right moment,” said Karen Jaimes, Team Whistle’s VP of Creative and Post Production. “She and her organization perfectly represent the inclusivity and positivity we intend on continuing to cover and advocate for more in sports — something we believe the artwork in this first collection conveys.”

Each NFT in the THE FUTURE IS HĒR project will depict a female athlete in a different respective sport. There will be ten unique images minted for a collection on the NFT platform ‘OpenSea.’ With each NFT purchase, the buyer will be rewarded with free merch from Moolah & Whistle, including an exclusive collaboration between Whistle/Moolah that only project holders will have access to. The lucky owner who mints the “Basketball” NFT will receive a free pair of “Moolah Kicks” sneakers shipped directly to them. The drop will be timed to Natalie White’s episode of ‘My Hustle’ premiering on Whistle platforms Friday, March 25, 2022.

About Team Whistle:

Team Whistle is an Eleven Group sports and entertainment media company built to engage and activate today’s generation, wherever they consume content globally. As a pioneer in data-driven content creation and distribution, Whistle has a positive and relatable original content slate of 50+ shows and a creator network that generates over four billion views per month across social platforms like TikTok, Snapchat, Instagram, Facebook and YouTube. Team Whistle owns Whistle TV, its free ad-supported digital network available on The Roku Channel and other OTT platforms including: Samsung TV Plus, Vizio, TCL, Plex, DistroTV, STIRR, and LocalNow, which currently reaches over 70M US households. With these deep ties to social and streaming platforms, “Magnet”, Team Whistle’s internal agency provides social first content strategies to brands, leagues and platforms to reach untapped audiences and create revenue opportunities.



Stacey Richman