Sports Media & Entertainment Company Expanding To Capitalize on Global Demand

Danielle Johnsen Karr Named First “Magnet” Lead

NEW YORK –(February 11, 2022) –Team Whistle, an Eleven Group company, today announced the launch of “Magnet,” its social content agency. With deep ties to social and streaming platforms, live sports, and the creator economy, “Magnet” will bring a differentiated offering to assist global brands, entertainment and sports properties create and distribute content to grow their audiences. The launch of “Magnet” follows an integrated and collaborative post acquisition process to unlock the combined, global capabilities of Team Whistle and Eleven.

“Magnet” has an unrivaled understanding of Gen Z and millennial consumption habits globally thanks to Team Whistle’s original content slate of 50+ shows and creator network that generates over four billion views per month and 8 billion minutes of watchtime across social platforms including TikTok, Snapchat, Instagram, Facebook and YouTube, as well as Eleven’s OTT distribution of 65,000 hours across a portfolio of 150+ of Live Sports rights. Recent Team Whistle content activation partnerships include Fortune 500 clients such as General Mills, KFC, Chipotle, Ebay, WNBA, Wendy’s, Levi’s, and more.

With the launch of “Magnet” comes the hire of its first lead, Danielle Johnsen Karr. In this newly created role, Johnsen Karr will oversee “Magnet’s” team across creative development focused on strategy and ideation, content production, talent sourcing, amplification, insights, and execution for brands and partners across the sports and entertainment landscape. She will be reporting to Dustin Fleischman, EVP of Brand Partnerships & Revenue and be based out of New York.

“I am so excited to be on board with Team Whistle, whose ties to the social platforms and understanding of today’s consumption habits make us well positioned to lead social strategy and execution for clients that will attract audiences,” said Danielle Johnsen Karr, Head of Social Content Agency. “We see “Magnet” as the true hub of everything that Team Whistle offers, providing us the ability to bring the best practices and centralized insights from our brand clients, platform & creator partners and our owned and operated channels to fuel the social-first work. I look forward to supporting existing clients and bringing on new ones who we can empower to develop their voice authentically and help their brands cut through the clutter.”

Danielle Johnsen Karr has built a career within the agency world, helping Fortune 500 brands launch and scale their efforts across social and digital channels. Before joining Team Whistle, she led social and digital strategy for Mastercard, HomeGoods, Hornitos, and instax at McCann New York. Prior to that, she developed the social strategy and content offerings at Deutsch NY. And she honed her social strategy craft during her tenure at 360i, where she oversaw the entertainment practice for brands like NBCU, A&E, and HBO, and managed the social team as it tripled in size.

Danielle Johnsen Karr’s headshot can be found here.

About Team Whistle:

Team Whistle is a sports and entertainment media company built to engage and activate today’s fans worldwide through positive and relatable content, wherever and however they want it. Team Whistle is a pioneer in the data-driven creation and distribution of positive and relatable content in sports and entertainment for young audiences globally. Team Whistle's proven portfolio of unscripted, scripted and interactive shows are available across its expansive social and AVOD media distribution network. The company's video content IP and audience combined with its powerful analytical, production and commercial capabilities serve to help brands, distributors, talent, sports leagues and media companies activate and engage consumers across the content ecosystem.



Stacey Richman