Creator Program Includes Darnell Smith and Joy De’Angela, as well as NIL Athletes, Cameron Ward, from Washington State Football and Adam Botskin, from University of Montana Football

NEW YORK – (February 24, 2023) – Team Whistle, the global sports media and entertainment company, is launching its “Whistle Creator Program”, to expand on its short form content, enabling the next generation of best in class creators. Currently, 73% of consumers prefer to watch short form video, with it being the best format for younger generations engagement. Today’s short-form social landscape gives the modern sports fan never-before-seen access to the world’s largest sporting events, by partnering with a collective of creators to give their audiences a social-first look at tentpole events. Whistle’s inaugural class of “Whistle Creator Program” will see TikTok and other short form experts as they create rich, authentic sports adjacent content as the year progresses. The program will include creators like Darnell Smith, Joy De’Angela, Katie Krotee, Shayna Calandro, as well as NIL athletes, Cameron Ward, from Washington State Football and Adam Botkin, from University of Montana Football.

“I am interested in continuing to build my brand and connect with sports fans on a more intimate level,” said Cameron Ward. “When Whistle approached me about joining the “Whistle Creator Program,” I knew it would be a great platform to aid the growing awareness of me as a content creator.”

“At Team Whistle, we move at the speed of culture. We know Gen Z and Millennial audiences are turning to TikTok, Reels and YouTube Shorts to search, educate, learn and have fun! There is a massive appetite and opportunity to maximize our short form content for our audience that is positive, relatable, and uplifting. As a social first publisher, and agency providing tailored social strategy, we are excited to build out our extensive network of like minded creators to make relevant sports and entertainment adjacent content with us,” said Noah Weissman, EVP of Content at Team Whistle. “We are excited to be working with some of the best emerging talent in the game to continue delivering best in class short form content for our own channels and for our partners.”

“I continue to partner with Team Whistle on projects like this, because they offer me opportunities to collaborate with a like minded publisher focused on delivering social content surrounding the positive aspects of sport to a young audience, " said Shayna Calandro. “It was an easy decision to join their creator program to continue to grow my presence and following.”

As part of the launch of the Whistle Creator Program, Team Whistle is leaving a rolling application form open, so any next generation creators can apply to get involved here

About Team Whistle:

Team Whistle is a DAZN Group owned, social first top ten sports and entertainment publisher and agency, built to engage and activate today’s generation, wherever they consume content globally. As a pioneer in data-driven content creation and distribution, Whistle has a positive and relatable original content slate of 50+ shows and a creator network that generates 4.7B views per month across social platforms like TikTok, Snapchat, Instagram, Facebook and YouTube, positioning it as a top ten ranked US media sports property on ComScore. Team Whistle owns Whistle TV, its free ad-supported digital network available on The Roku Channel and other OTT platforms including: Samsung TV Plus, Vizio, TCL, Plex, DistroTV, STIRR, and LocalNow, which currently reaches over 70M US households. With these deep ties to social and streaming platforms, Team Whistle’s internal agency “MAGNET,” provides social first content strategies to brands, leagues and platforms to reach untapped audiences and create revenue opportunities.



Stacey Richman