Since Hitting 5 Billion Views and 7 Million Hours Watched Year to Date, Whistle Continues Investment in Original Programming

NEW YORK –(December 2, 2021) –Team Whistle, the global sports and entertainment media company today announced the new hire of Evan Silver as VP of Original Content Development where he will help shape and lead the organization's original content slate from development and strategy to execution. This most recent hire comes on the heels of Whistle’s O&O hitting 5 billion views and 7 million hours watched year to date. Branded renewals across originals increased 100% for 2020 to 2021. Evan Silver will be based in New York and report to Noah Weissman, Team Whistle’s SVP of Content.

With a focus on its video first Gen Z and Millennial audience, Whistle continues to create positive, relatable, original sports adjacent content across YouTube, Instagram, Snap, Twitter, TikTok and Facebook. Its growing library of original titles include: ‘No Days Off’, ‘Days Off’, ‘My Hustle’, ‘Meet the Pets,’ ‘Cheat Day,’ ‘Dunk League,’ ‘Double Duty,’ ‘Reload My Room’ ‘I Could Do That’’ and more. Originals also window and premiere on Whistle TV, Team Whistle’s free ad-supported sports and entertainment digital network available on The Roku Channel and other OTT platforms including: Samsung TV Plus, Vizio, TCL, Plex, DistroTV, STIRR, and LocalNow.

“Whistle is seeing viewership and engagement numbers around our original shows skyrocketing across all platforms from social to TV. We are committed to doubling down on our original formats and expanding our slate,” said Noah Weissman, SVP of Content for Whistle. “We are excited to bring Evan Silver on board who we believe is a dynamic creative with a proven track record that will help pour fuel on the fire to take our content IP to the next level.”

For the last five years, Evan Silver has served as Senior Director of Creative Strategy at Bleacher Report’s in-house creative agency and branded content studio, Playmaker. There, he established the creative strategy function and oversaw the ideation and creation of original IP and branded video for partners. Before that, he served as Strategy Director for Team Epiphany where he developed creative, social and event strategy for sport-culture clients such as Nike, Converse and Jordan Brand. As a freelance features contributor, Evan has covered style, culture and entrepreneurship for HypeBeast and Complex respectively.

"I couldn't be more excited to join Team Whistle,” said Evan Silver. I’ve watched from a distance as they have become leaders in the sports and entertainment space on social. As the industry continues to evolve, I'm thrilled to come aboard to help them develop more hit franchises that will resonate with audiences."

Evan Silver’s headshot can be found here.

About Team Whistle:

Team Whistle is a sports and entertainment media company built to engage and activate today’s fans worldwide through positive and relatable content, wherever and however they want it. Team Whistle is a pioneer in the data-driven creation and distribution of positive and relatable content in sports and entertainment for young audiences globally. Team Whistle's proven portfolio of unscripted, scripted and interactive shows are available across its expansive social and AVOD media distribution network. The company's video content IP and audience combined with its powerful analytical, production and commercial capabilities serve to help brands, distributors, talent, sports leagues and media companies activate and engage consumers across the content ecosystem.



Stacey Richman