Episode Follows Alex DeBrincat from the Chicago Blackhawks of the National Hockey League,

As He Tours the Chicago Culinary and Social Scene

NEW YORK – (June 23, 2022) – FX and Team Whistle, the global sports media and entertainment company, partnered on an episode of “Put You On,” featuring Chicago native, Alex DeBrincat, player for the Chicago Blackhawks of the National Hockey League. The episode was developed to promote FX’s highly anticipated new series, The Bear, which centers on a young chef from the fine dining world who comes home to Chicago to run his family sandwich shop after a heartbreaking death in his family. All episodes of FX’s The Bear will be available for streaming Thursday, June 23, exclusively on Hulu. The episode of “Put You On” launches the same day via Whistle’s YouTube page, and their social media channels.

"The Chicago culinary scene serves as a central character in FX’s The Bear,” said Ashley Traywick, Vice President, Advertising & Media at FX Networks. “We were excited to partner with Whistle to create a social-first integration into the original ‘Put You On’ series, that allowed us to bring the scene and real players in the Chicago community into the limelight, using native, Alex DeBrincat of the Blackhawks as a guide.”

“Our “Put You On” series was created to spotlight a respective city with an athlete or entertainer that has deep ties to it and the helm,” said Jamie Rubin, VP of Brand Partnerships. “Leaning into this IP to spotlight the Chicago culinary scene, with local market talent, allowed us to authentically tie it back to FX’s The Bear series.”

“I am very passionate about my city," said Alex DeBrincat. "I was already excited for FX's new series, so to be asked to participate in an episode of Whistle's “Put You On” that highlights some of Chicago's favorite restaurants, I was pumped. I can't wait for viewers to see all the great spots that we checked out.”

Put You On,” gives audiences the rare opportunity to hang with their favorite celebrities and athletes who reveal exclusive details about their careers and lives, and treats them to a tour of their beloved hometown gems, whether that's within their actual hometown or home-team city. In this episode, Windy City’s own Alex DeBrincat, will take audiences on a tour of the must know local food scene.

About FX:

FX, a division of Disney General Entertainment, is a multiplatform brand that develops, produces, commissions and markets original programming for Hulu and the FX and FXX linear channels in the U.S., and Star+ in Latin America and Disney+ in all other international territories. The FX brand mark appears above the title across its entire slate of originals. Over the past two decades, FX has been responsible for some the most-critically acclaimed and award-winning shows on television. Some of the brand’s current and legacy titles include the dramas American Horror Story, American Crime Story, The Americans, Damages, Fargo, Justified, Nip/Tuck, Pose, Rescue Me, The Shield and Sons of Anarchy; the comedies Archer, Atlanta, Better Things, DAVE, It’s Always Sunny in Philadelphia, Reservation Dogs and What We Do in the Shadows; and a growing slate of docuseries and documentary films.

About Team Whistle:

Team Whistle is an Eleven Group sports and entertainment media company built to engage and activate today’s generation, wherever they consume content globally. As a pioneer in data-driven content creation and distribution, Whistle has a positive and relatable original content slate of 50+ shows and a creator network that generates over four billion views per month across social platforms like TikTok, Snapchat, Instagram, Facebook and YouTube. Team Whistle owns Whistle TV, its free ad-supported digital network available on The Roku Channel and other OTT platforms including: Samsung TV Plus, Vizio, TCL, Plex, DistroTV, STIRR, and LocalNow, which currently reaches over 70M US households. With these deep ties to social and streaming platforms, Team Whistle’s internal agency, “Magnet”, provides social first content strategies to brands, leagues and platforms to reach untapped audiences and create revenue opportunities.



Stacey Richman