Other Collectors Include Jim Jones, Ros Gold-Onwude, The Professor and 24kGoldn

Photos here

NEW YORK – (March 21, 2022) – Team Whistle, the global sports media and entertainment company is leaning into the existing appetite among Gen Z for alternative forms of investment by highlighting the ways in which entrepreneurs are making money in sports culture in their new series, ‘Price Went Up,’ premiering on Monday, March 21 on Whistle’s YouTube page, their social media handles and their Whistle TV. Hosted by Cristian Crosby, Founder of Live Life Nice, a cause driven apparel line dedicated to inspiring, motivating & empowering, each episode of ‘Price Went Up,’ will unpack trending financial topics by tapping experts in the space to illustrate how it’s done.

Equal parts entertainment and education, the series serves as an entry point for audiences into these trending worlds.Through a survey, Whistle found that 66% of fans (A16-34) do some type of investing/betting, while 75% found that fans were interested in crypto. Christian will act as our audience’s guide into the space, asking the questions they have while learning alongside them.

“I have been absolutely obsessed with not only the collection of Pokemon Cards, but the culture behind collecting and the community of people interested in alternative forms of investment,‘’ said Blake Martinez. “It was really fun to be able to share that with Whistle and their passionate likeminded audience of young investment enthusiasts and help educate.”

“Our latest ‘Price Went Up’ series highlights the incredible ways in which athletes and entertainers are embracing the burgeoning alternative investment space'' said Evan Silver, VP of Content at Team Whistle. “We are excited to offer our audiences content driven by a topic that they are increasingly focused on.”

In the premiere episode, Blake Martinez, Football linebacker shows us his insane Pokemon Collection composed of the rarest cards around that has led him to collect $2.3M in sales. In the second episode, we meet Jim Jones, Hip Hop and rap legend, as he breaks down NFTs, Crypto and investment in local businesses in Harlem. In the third episode, Ros Gold-Onwude takes us through NFT’s at a gallery. Other episodes will feature The Professor and 24kGoldn.

About Team Whistle:

Team Whistle is an Eleven Group sports and entertainment media company built to engage and activate today’s generation, wherever they consume content globally. As a pioneer in data-driven content creation and distribution, Whistle has a positive and relatable original content slate of 50+ shows and a creator network that generates over four billion views per month across social platforms like TikTok, Snapchat, Instagram, Facebook and YouTube. Team Whistle owns Whistle TV, its free ad-supported digital network available on The Roku Channel and other OTT platforms including: Samsung TV Plus, Vizio, TCL, Plex, DistroTV, STIRR, and LocalNow, which currently reaches over 70M US households. With these deep ties to social and streaming platforms, “Magnet”, Team Whistle’s internal agency provides social first content strategies to brands, leagues and platforms to reach untapped audiences and create revenue opportunities.



Stacey Richman