Blurring the Lines

Team Whistle is an DAZN Group sports and entertainment media company built to engage and activate today’s generation, wherever they consume content globally. As a pioneer in data-driven content creation and distribution, Whistle has a positive and relatable original content slate of 50+ shows and a creator network that generates five billion views per month across digital and social platforms such as YouTube, TikTok, Snapchat, Instagram, and Facebook.

With these deep ties to social and streaming platforms, Team Whistle’s internal agency “MAGNET,” provides platform-first content strategies to brands, leagues and platforms to attract audiences and create revenue opportunities.