Insights

Whistle Wise is our proprietary research and analytics service. We leverage innovative research designed to uncover the latest trends relevant to today's generation.

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Whistle Wise Report

The Spectacular Rise of TikTok

As TikTok’s user base continues to skyrocket, Whistle Wise took a closer look at why the app has gained such popularity among Gen Z, including how it makes them feel and what they want from the platform moving forward.

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Team Whistle is an DAZN Group sports and entertainment media company built to engage and activate today’s generation, wherever they consume content globally. As a pioneer in data-driven content creation and distribution, Whistle has a positive and relatable original content slate of 50+ shows and a creator network that generates five billion views per month across digital and social platforms such as YouTube, TikTok, Snapchat, Instagram, and Facebook.

With these deep ties to social and streaming platforms, Team Whistle’s internal agency “MAGNET,” provides platform-first content strategies to brands, leagues and platforms to attract audiences and create revenue opportunities.

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